Head of Social Media & Sports Content

Sporty Group; Madrid; On-site; EUR 55,000 - 75,000; Full time

Job summary

Sporty Group is seeking a Social Media Lead to drive the editorial and social strategy for SportyTV and our media brands. You will lead a team of social managers, editors and creators, shaping fast, accurate and engaging content for football fans worldwide.

In this role you’ll own the editorial calendar, coordinate across Content, Production, Design and Marketing, and push growth through compelling, platform-native formats and data-driven insights.

Qualifications

• 5+ years in social media
• 2+ years coordinating or leading social media teams
• Background in sports journalism or sports media
• Excellent English (C1/C2 or native)

Responsibilities

• Lead and coordinate social media teams across SportyTV and brands.
• Set priorities and manage coverage for events (match days, live events).
• Provide clear feedback and lead editorial meetings.
• Build scalable workflows and playbooks.
• Define and execute social/editorial strategy for SportyTV and Football.com.
• Track KPIs and deliver weekly/monthly reporting.

Skills

Team leadership

Sports journalism

Editorial judgement

English proficiency

Content strategy

Analytics

Video/content production

Education

Degree in Journalism or Communications

Tools

Social listening tools

Job description

Sporty Group is seeking a Social Media Lead to drive the editorial and social strategy for SportyTV and our media brands. You will lead a team of social managers, editors and creators, shaping fast, accurate and engaging content for football fans worldwide.

In this role you’ll own the editorial calendar, coordinate across Content, Production, Design and Marketing, and push growth through compelling, platform-native formats and data-driven insights.