Head of Performance Marketing

Confidential; España; On-site; EUR 80,000 - 120,000; Full time

Job summary

Confidential is seeking a Regional Head of Performance Marketing in Spain to lead lead generation and scale the region’s digital marketing efforts. You will shape the overall strategy, align marketing with sales, and enhance ROI across campaigns and channels.

The role requires strong leadership, cross-functional collaboration, and the ability to leverage data to optimise performance and drive predictable pipeline. Experience in education industry is a plus.

Qualifications

• Education: University degree, with specialisation in Marketing preferred
• 7+ years’ experience in performance marketing
• Proven experience of scaling digital marketing capabilities and optimising performance and ROI
• Experience of using key performance marketing platforms including Meta Business Manager, Google Ads, Google Analytics, Tag Manager, Google Search Console, and HubSpot
• Demonstrable experience of managing marketing agencies
• Experience working in a global, matrix organisation
• Exceptional communication and project management skills
• Strong understanding of analysis and optimisation processes across key marketing platforms
• Strong project management, communication and organisational skills

Responsibilities

• Drive lead generation to meet regional pipeline targets.
• Define and implement the overall Performance Marketing strategy to guarantee pipeline.
• Build relationships across the region and influence cross-functional teams.

Skills

Performance marketing

Lead generation

Data-driven decisions

Strategic planning

Project management

Communication

ROI optimization

Agency management

Cross-functional collaboration

Education

University degree in Marketing

Tools

Meta Business Manager

Google Ads

Google Analytics

Tag Manager

Google Search Console

HubSpot

Job description

The Regional Head of Performance Marketing is responsible for driving the lead generation to ensure the necessary pipeline across the region to achieve our ambitious targets.

This is a role for someone who is a natural leader, performance-driven, people-centric and comfortable with using data strategically. The role also involves influencing and building strong relationships across the region.

Our ideal candidate is a professional with solid experience in Performance Marketing, ideally within the education industry, with the ability to create strategies to drive lead generation and pipeline, and has experience in marketing, sales and conversion techniques. The role will be responsible for defining the overall Performance Marketing strategy and implementation in order to guarantee the pipeline and lead generation targets.

Skills, Qualifications and Experience

• Education: University degree, with specialisation in Marketing preferred
• 7+ years’ experience in performance marketing
• Proven experience of scaling digital marketing capabilities and optimising performance and ROI
• Experience of using key performance marketing platforms including Meta Business Manager, Google Ads, Google Analytics, Tag Manager, Google Search Console, and HubSpot
• Demonstrable experience of managing marketing agencies
• Experience working in a global, matrix organisation
• Exceptional communication and project management skills
• Strong understanding of analysis and optimisation processes across key marketing platforms
• Strong project management, communication and organisational skills