Head of Marketing

honei; Barcelona; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

honei, a Barcelona-based restaurant payments platform serving hundreds of restaurant clients across Spain, is seeking a hands-on Marketing Lead. You will design and execute a 12‑month marketing plan, align with the CEO, and drive growth across channels.

You’ll own demand generation end-to-end, manage paid channels and the external agency, and lead organic content and lead magnets. You’ll shape industry events, coordinate with product and sales, and build a scalable marketing team.

Qualifications

• 5+ years in B2B marketing at fast‑growing SaaS/fintech startups.
• Track record of building or scaling demand generation engines.
• Experience leading agencies and external vendors.

Responsibilities

• Lead honei’s marketing strategy: design and execute a 12‑month plan, prioritize channels, and track KPIs.
• Own demand generation from top‑of‑funnel to demo activation.
• Manage and scale paid channels: direct agency work, budget decisions, and channel expansion.
• Oversee organic content and lead magnets: industry content strategy and LinkedIn presence.
• Plan industry events: HIP and others, with Creative Lead on concept and production.
• Align with product and sales on positioning, pricing, launches, and lead quality.
• Build and scale the marketing team: define hiring plan and mix of in‑house/external resources.

Skills

Marketing leadership

Demand generation

Agency management

Team building / coaching

B2B marketing

Languages: Spanish & English

AI marketing tools

Tools

AI-powered marketing tools

Job description

The restaurant industry moves fast, but many restaurants still lose time and money managing their payments. At honei, we’re changing that.

We help restaurants across Spain get paid better and understand their business, with a payments platform that integrates natively with the main POS systems on the market.

Since day one, we’ve built a platform that already serves hundreds of restaurant clients in Spain. We’re a focused, driven, direct team that wants to build the go-to brand in restaurant payments. At honei, we believe in solving problems at the root, in doing great work, and in moving forward with focus and without friction.

Right now, we’re looking for a hands‑on person who thinks strategy and executes it the same day. You’ll work in tandem with our Creative Lead, developing all brand and communication initiatives together, and you’ll report directly to the CEO, aligning on strategy, investment and business goals.

Responsibilities:

• Lead honei’s marketing strategy: design and execute the 12-month plan, prioritize channels based on where the business is, and define and track KPIs. You’ll own the department’s budget: forecast, investment and performance.
• Own demand generation: be responsible for the full funnel, from top-of-funnel to demo-to-activation conversion.
• Manage and scale paid channel: lead the agency currently running our campaigns, set the strategic direction, approve creatives and copy, decide the budget per channel, and open new channels when the moment calls for it.
• Organic content and lead magnets: direct the industry content strategy and the LinkedIn presence for the brand and the founders, defining what gets published, why and for whom.
• Industry events: decide on participation, format and goals for key trade shows (HIP and others), working in tandem with the Creative Lead on concept and production.
• Align with product and sales: work with product to inform positioning, pricing and launches, and with sales to improve lead quality and volume and the demo-to-activation conversion.
• Build and scale the team: define the marketing hiring plan based on business growth and build a structure that combines in-house and external resources.

Requirements:

• Previous experience in hospitality, foodtech or an adjacent sector serving restaurants.
• 5+ years in B2B marketing, ideally at a fast‑growing SaaS or fintech startups.
• Track record of building or scaling demand generation engines.
• Experience leading agencies and external vendors.
• Ability to train and grow teams.
• Ownership of the function and the ability to prioritize in resource‑constrained environments.
• Fluent Spanish and English.
• Advanced use of AI tools applied to marketing workflows.

Why honei?

• High-impact role: you’ll be the main driver of honei’s growth in 2026 and define how we scale marketing.
• Entrepreneurial, close‑knit environment: a young, direct team with a culture of solving things fast and well.
• Fast growth: hundreds of restaurant clients already rely on honei, and we’re on our way to the top. There’s plenty to build, and your work will show in the numbers.
• Work model: Hybrid, with offices in Barcelona.
• Team culture: afterworks and very honei events.

Hiring process

• First 30-minute call with Talent.
• Interview with CEO and Creative Team.
• Final interview with the founders.