Paid Media Specialist

haddock (YC W22); Barcelona; Hybrid; EUR 28,000 - 35,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work

Coffee and milk

Fruit every week

Job summary

haddock is seeking a Paid Media Specialist to own and scale our paid acquisition, turning budgets into qualified pipeline. You’ll collaborate with Sales to convert ads into real opportunities and drive scalable growth across Meta and Google Ads.

You’ll build and optimize campaigns, implement tracking, run tests, and report metrics like CAC and pipeline contribution. A hybrid setup supports flexible hours in Barcelona and across Europe.

Qualifications

• 3–5 years of hands-on paid media experience in B2B/SaaS or startups.
• Strong command of Google Ads and Meta Ads Manager; bonus for TikTok/LinkedIn ads.
• Familiarity with GA4 and Google Tag Manager for tracking and analytics.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta and Google Ads.
• Own the full funnel from budget to landing pages and conversions.
• Set up tracking, attribution, and dashboards to measure performance.
• Run structured A/B tests on audiences, creatives, and messaging.
• Collaborate with Content/Design to brief ad creative.
• Report on CAC, SQL, and pipeline contribution to guide scaling.
• Help the team hit revenue quota and drive M€ in new pipeline.

Skills

Paid media management

B2B SaaS marketing

Data-driven decisions

Campaign optimization

Tools

Google Ads

Meta Ads Manager

TikTok Ads

LinkedIn Ads

GA4

Google Tag Manager

Job description

Who We Are

At haddock, we’re on a mission to help restaurants take control of their numbers. We turn the chaos of invoices, costs, and margins into clear, real-time data that lets hospitality owners make better decisions and actually enjoy running their business. Thousands of restaurants already trust us.

We launched the world's first AI Agent for restaurants, and it's already reshaping how operators work day to day. We are the market leader in Spain, and our vision is to expand across Europe and define the future of restaurant operations. Over the last 12 months we've doubled ARPU, significantly reduced churn, and now we're ready to operate at a different scale.

The role

We're looking for a Paid Media Specialist to own and scale our paid acquisition. You'll be the person behind the campaigns that bring new restaurants to haddock, turning budget into qualified pipeline, and experiments into repeatable growth. You'll work closely with Sales to build campaigns that don't just get clicks, but bring the right restaurants through the door.

What You'll Do

• Plan, launch, and optimize paid campaigns across Meta Ads and Google Ads.
• Own the full funnel: from budget allocation and targeting to landing pages and conversion.
• Set up tracking, attribution, and dashboards so every euro is accountable.
• Run structured A/B tests on audiences, creatives, and messaging and turn learnings into scale.
• Partner with Content and Design to brief high-performing ad creative.
• Report on CAC, SQL and pipeline contribution, and use the data to make the next call.
• Help the team hit its revenue quota: you don't stop at MQLs, you carry the number with Sales.
• Turn budget into millions: your job is to generate M€ in new pipeline, not to spend a media plan.

What We're Looking For

• 3–5 years of hands‑on experience running paid media, ideally in B2B, SaaS, or a high‑growth startup.
• Strong command of Google Ads and Meta Ads Manager; bonus points for TikTok Ads and LinkedIn Ads.
• Comfortable with tracking and analytics tools (GA4, Google Tag Manager).
• Data‑driven and numbers‑fluent, you make decisions from a spreadsheet, not a gut feeling.
• Hands‑on. You don't stop at the brief and the review: you build the campaign, write the first version of the copy, and fix the tracking yourself.
• Curious by default. You ask good questions about the business, the product and the numbers. You read, test, and bring back what you learn.
• Test‑and‑learn mindset: you're scrappy and never done optimizing.

Nice to have

• Experience with CRM and attribution (we run on HubSpot).
• Comfortable reporting with LLMs.
• A feel for hospitality or fintech.
• Basic copy skills to move fast on creative.
• OpenAI Ads is a plus.
• GEO (Google AI Overviews, ChatGPT, Perplexity).

Benefits For Our Team

• 28k€–35k€ (+ 20k€-30k€ uncapped variable tied to your OKRs). OTE: 45k€-65k€
• Flexible working hours and hybrid work. Got a flight to catch? Don't worry, go! Take it!
• Coffee and milk
• Fruit every week to take care of your mind and body