Demand Generation & Field Marketing Manager

CARTO; España; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Annual bonus up to 10%

Employee stock options

Private Medical Insurance

Flexible compensation

Education stipend

Remote work stipend

English classes

Job summary

CARTO is seeking a Demand Generation & Field Marketing Manager to own campaigns and ABM programs across digital and in-person events. You’ll lead hybrid campaigns, coordinate with Sales and Solutions Engineering, and manage ABM-focused events for our core verticals. This remote role welcomes candidates in Spain or Argentina.

The role emphasizes building pipeline, measuring impact, and leveraging AI to accelerate campaigns and reporting across time zones.

Qualifications

• 4+ years of experience in demand generation, field marketing, or event marketing, ideally at a B2B SaaS company.
• Experience planning and running small-to-mid scale in‑person events (workshops, roundtables, dinners) end‑to‑end.
• Familiarity with account-based marketing and how field and event programs support an ABM motion.
• Hands‑on experience with HubSpot and Salesforce, or comparable marketing automation and CRM platforms.
• Strong project management skills, comfortable juggling multiple campaigns and events against competing deadlines.
• Excellent written and verbal communication skills in English; Spanish is a plus
• Comfortable working cross‑functionally with Sales, Solutions Engineering, and Marketing stakeholders across time zones
• A data‑driven mindset, comfortable reporting on pipeline impact rather than just activity
• AI fluency in the operational management of campaigns and events

Responsibilities

• In coordination with the team, plan and execute integrated demand generation campaigns (email, paid, content syndication) that build pipeline against our target verticals and accounts
• Own the small, bespoke in-person events that bring our ABM program to life (workshops, roundtables, dinners, and sponsor activations), collaborating with our events manager from concept through on-site execution
• Design and run non-digital ABM tactics (direct mail, executive gifting, account-specific collateral) that complement our digital ABM plays
• Partner with Account Executives and Solutions Engineers to identify target accounts, shape event guest lists, and turn event and field engagement into qualified pipeline
• Partner with our events manager to manage vendors, venues, and budgets for events end-to-end
• Build and maintain campaign and event tracking in HubSpot and Salesforce, reporting performance against pipeline and revenue goals
• Collaborate with the wider marketing team on messaging, content, and creative for campaigns and events
• Look for opportunities to use AI tools to speed up campaign builds, reporting, and event logistics
• Travel occasionally, roughly twice a year, to support on-site event execution

Skills

Campaign planning

Project management

Cross-functional collaboration

Data-driven mindset

English communication

Spanish language (plus)

ABM familiarity

AI tools fluency

Tools

HubSpot

Salesforce

Job description

Demand Generation & Field Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: Spain or Argentina

Description

Everything happens somewhere - which is why spatial analytics is fundamental to companies trying to understand the “where” and the “why” of their business. CARTO is the world's leading cloud-native spatial analysis platform, built to break down the silos of traditional GIS. Trusted by data scientists, analysts, and developers from global brands such as IKEA, Coca-Cola, T-Mobile, Swiss Re, and AXA, CARTO enables organizations to run scalable spatial analysis directly on their cloud data warehouse, providing insights for critical use cases like site selection, catastrophe modeling, network planning, and supply chain optimization.

Built by a diverse team of over 160 people across the US, APAC, and Europe, CARTO's cloud-native Agentic GIS platform provides a modern, future-proof alternative to legacy GIS. Offering a powerful suite of tools for visualization, analytics, and application development, our platform is redefining how companies work with location data. CARTO (backed by Insight Partners, Accel Partners, Salesforce Ventures, and Earlybird Ventures, among others) is fundamentally changing the way location data is analyzed, making it an integrated and accessible part of modern business intelligence.

To continue this growth, the Growth & Demand Generation team is looking for a Demand Generation & Field Marketing Manager to own the campaigns and programs that turn pipeline targets into booked opportunities, from always-on digital demand gen to the small, bespoke events and non-digital programs that bring our account-based marketing (ABM) strategy to life in person.

You'll join a small, remote-first demand generation team that owns pipeline generation across digital campaigns, ABM, and event programs for CARTO's core verticals, including insurance, public sector, and telecom.

This is a remote position open to candidates based in Spain or Argentina.

You will

• In coordination with the team, plan and execute integrated demand generation campaigns (email, paid, content syndication) that build pipeline against our target verticals and accounts
• Own the small, bespoke in-person events that bring our ABM program to life (workshops, roundtables, dinners, and sponsor activations), collaborating with our events manager from concept through on-site execution
• Design and run non-digital ABM tactics (direct mail, executive gifting, account-specific collateral) that complement our digital ABM plays
• Partner with Account Executives and Solutions Engineers to identify target accounts, shape event guest lists, and turn event and field engagement into qualified pipeline
• Partner with our events manager to manage vendors, venues, and budgets for events end-to-end
• Build and maintain campaign and event tracking in HubSpot and Salesforce, reporting performance against pipeline and revenue goals
• Collaborate with the wider marketing team on messaging, content, and creative for campaigns and events
• Look for opportunities to use AI tools to speed up campaign builds, reporting, and event logistics
• Travel occasionally, roughly twice a year, to support on-site event execution

You offer

• 4+ years of experience in demand generation, field marketing, or event marketing, ideally at a B2B SaaS company
• Experience planning and running small-to-mid scale in‑person events (workshops, roundtables, dinners) end‑to‑end
• Familiarity with account-based marketing and how field and event programs support an ABM motion
• Hands‑on experience with HubSpot and Salesforce, or comparable marketing automation and CRM platforms
• Strong project management skills, comfortable juggling multiple campaigns and events against competing deadlines
• Excellent written and verbal communication skills in English; Spanish is a plus
• Comfortable working cross‑functionally with Sales, Solutions Engineering, and Marketing stakeholders across time zones
• A data‑driven mindset, comfortable reporting on pipeline impact rather than just activity
• AI fluency in the operational management of campaigns and events

We offer

• Compensation based on experience, discussed transparently during the process, plus an annual bonus of up to 10% based on company objectives
• Contribute to a platform used by top companies around the world; your work will have a direct impact on our users and clients
• Access to our Employee Stock Options Plan
• Private Medical Insurance
• Flexible compensation
• Education stipend
• Remote work stipend
• English classes