Growth Marketing Analyst

ALPADIA Language Schools SA; Barcelona; Hybrid; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Half day off on your birthday

Unlimited tea & coffee

Free breakfast on Mondays

Free fruits on Thursdays

Free languages courses abroad after 6 

Hybrid work model

Job summary

KLG in Barcelona is seeking an analytical and impact-oriented data analyst to drive marketing insights, growth opportunities, and customer behavior analysis across channels.

You will build dashboards, develop predictive models, and collaborate with marketing and data teams to inform decisions with clear business impact. This is a permanent full-time role with a hybrid work model in a cosmopolitan, multi-brand environment.

Qualifications

• Previous solid experience in data analysis or insights generation roles, with a track record of driving significant business value.
• Excellent communication skills; able to present advanced insights clearly to stakeholders.
• Strong analytical, critical thinking, and problem-solving abilities.
• Experience in data visualization tools (Power BI or Looker Studio) for dashboard automation.
• Strong knowledge of Google Analytics.
• Creative thinker with ability to solve complex, ambiguous business problems.
• Can-do attitude, attention to detail, and multitasking capability.
• Bachelor’s degree in business, mathematics or a relevant field.

Responsibilities

• Transform data from multiple touchpoints into strategic insights and opportunities.
• Develop reports and dashboards to support KPI reporting and data-driven decision making.
• Communicate insights and recommendations to marketing stakeholders and executives through presentations.
• Contribute to tracking and reporting roadmaps; validate data sources and maintain data integrity.
• Analyze marketing and sales performance to identify trends and growth opportunities.

Skills

Data analysis

Communication

Analytical thinking

Power BI

Looker Studio

Google Analytics

Creative thinking

Multitasking

Bachelor’s degree

Education

Bachelor’s degree in business, mathematics or relevant field

Tools

Power BI

Google Looker Studio

Google Analytics

Job description

Part of Kaplan Inc., the Kaplan Languages Group (KLG) is made up of Kaplan International Languages, ESL Education, and Alpadia. Language travel is an inspiring business sector with lots of scope for fun and creative work. Our student’s study from 2 weeks up to a full academic year and we are proud to welcome language learners from over 100 countries, ensuring a great cosmopolitan mix in our classrooms across the globe. With a network of Kaplan International Languages and Alpadia -branded schools spanning seven countries, KLG has the largest presence of any international language school in the English-speaking world, as well as France, Germany and Switzerland. In addition, ESL , Europe’s largest language education travel agency matches students with the right language course for them.

Job Description

analytical and impact-oriented data analyst to drive insight generation across our marketing organization. This role is central to identifying opportunities for growth through deep analysis of marketing performance, lead generation trends, and customer behaviour.

act as the data engine behind our marketing and growth strategy—working across teams to deliver actionable insights, build predictive models, and inform marketing decisions with a clear understanding of business impact. You’ll help translate data into growth by shaping how we acquire, engage, and convert potential customers more effectively.

Key Responsibilities

INSIGHTS

• Transform data collected across multiple touchpoints into strategic insights and quantifiable business opportunities.
• Develop reports and dashboards to improve business processes, provide visibility and accelerate data-driven decision making as well as drive Key Performance Indicator (KPI) reporting, ad hoc business reporting and analysis as needed.
• Communicate insights, strategic recommendations, and clear and actionable insights to marketing stakeholders and executives through presentations and workshops.
• Feed into the overall tracking and reporting roadmap. Work with Digital Analytics and Data teams to validate data sources, improve collection methods, and maintain documentation and integrity.

OPTIMIZATION

• Work with all the areas of the Marketing team to build a cross function understanding of user behaviour, product performance and marketing dynamics to inform overall strategy and department-level decisions.
• Provide strong business analytics and performance optimization recommendations to drive better business decisions for the Marketing area.
• Build a deep understanding of our users’ behaviours, markets’ dynamics, and competitor analyses for the different company brands.

GROWTH

Aggregate and analyse marketing and sales performance data—covering lead generation channels, website analytics, CRM, and customer behaviour—to identify trends, conversion bottlenecks, and growth opportunities.

Qualifications

Required Skills and Qualifications

• Previous solid experience in data analysis or insights generation roles, with a track record of driving significant business value.
• Excellent communication skills. Master at sharply and concisely communicating advanced insights to stakeholders, both written and verbally.
• Strong analytical, critical thinking, and problem-solving skills
• Experience in data visualization tools, such as Microsoft Power BI or Google Looker Studio, for automation of dashboards.
• Strong knowledge and experience with Google Analytics.
• Creative thinker able to find innovative solutions to complex and ambiguous business problems.
• Can-do attitude, attention to detail, and ability to multitask.
• Bachelor’s degree in business, mathematics or relevant field.

Preferred Qualifications

• Good SQL skills, ability to write complex SQL queries is preferred.

Additional Information

What we offer you

• Creative and rewarding work
• Half day off on your birthday
• Unlimited tea & coffee
• Free breakfast on Mondays, Free Fruits on Thursdays!
• A stimulating and dynamic work environment
• Free languages courses abroad after 6 months.

Conditions

Permanent contract

Full-time

Gross Salary + Ticket restaurant

Special price on private medical insurance

Hybrid mode.

Location

This role is based at KLG’s offices in Barcelona. Kaplan uses a hybrid working model, and we’ll be asking you to join us for a minimum of three days a week in the office.

Diversity and inclusion are important to us, and we’re constantly working to improve these aspects. At KLG and all our brands, we don’t just accept our differences, we fully support and celebrate them.

We’re committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, or gender identity or expression. We strive to be an equal-opportunity workplace.