Staff Marketing Data Analyst

Docplanner; Barcelona; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Remote work options

Office hubs in Europe

Job summary

Docplanner is seeking a senior Marketing Analytics Lead to translate business goals into scalable data products. You will own dashboards for marketing KPIs and ROI, govern data quality, and partner with Marketing leadership to shape the analytics roadmap.

You will mentor analysts and present insights to senior stakeholders, including the CMO and VPs. The role requires 7–9 years in marketing analytics, expertise in SQL and BI tools, and experience with data pipelines and DBT, plus strong

Qualifications

• Degree in statistics, data science, marketing analytics, or related field.

Responsibilities

• Design and oversee scalable dashboards for marketing KPIs, budget and ROI analysis.
• Lead data quality, governance across marketing data.
• Collaborate with Marketing leadership to shape analytics roadmap.
• Mentor analysts and present analyses to CMO and VPs.
• Handle ad-hoc analysis blending multiple data sources.

Skills

SQL

Tableau/Power BI

Qlik Sense

Excel

DBT

Marketing analytics

Data pipelines

HubSpot

Salesforce

Mentoring analysts

Prioritization

English proficiency

Education

Degree in statistics / data science / marketing analytics

Tools

DBT

HubSpot

Salesforce

Excel

Job description

Company Description

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.

Learn more about our products here: pro.doctoralia.es

Why join us?

Real impact – We help doctors help patients. Your work truly makes a difference.

At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.

Shape the future, sustain growth – Make a difference now and build for long-term success.

You Will:

• Apply deep expertise in data structures to define the standards and architecture for data products that are stable, scalable, and performant
• Own data quality issue analysis, resolution action plans, and governance across marketing data
• Work collaboratively and develop relationships with Marketing leadership, including Marketing VPs and the CMO, to understand business objectives, shape the analytics roadmap, and build data solutions that meet these needs
• Provide thought leadership and hands-on direction for the most complex problems requiring a data science approach
• Design and oversee scalable dashboards for key marketing KPIs, budget and ROI analysis
• Drive insight generation and influence business decisions by explaining the impact of these insights to Marketing VPs and other key business stakeholders
• Lead ad-hoc data analysis and reporting requests that require data blending from multiple data sources, and help prioritize incoming requests
• Structure and present analyses directly to the CMO, Marketing VPs, and other executive stakeholders
• Mentor and coach analysts, review their work, and raise the overall quality of analysis across the team

You Have:

• Degree in statistics, data science, business analytics, marketing analytics, or related field
• Minimum 7–9 years of experience in marketing and/or sales analytics
• Track record of delivering increased marketing effectiveness with measurable return on investment (ROI) and sales conversion and revenue improvements, including initiatives you led end to end
• Expert analytics capabilities using statistical and business intelligence tools (SQL, Tableau/Power BI/Qlik Sense, Excel all required)
• Experience with data pipeline and warehouse tools; strong DBT experience required, including designing data models
• Experience translating technical terms and explaining complex analysis to business stakeholders, including senior marketing leaders
• Experience working with B2B sales motion (account-based marketing experience is a bonus)
• Knowledge of marketing data; experience with analyzing data from HubSpot and Salesforce is particularly desired
• Experience mentoring or guiding other analysts
• Proven ability to manage multiple, competing priorities simultaneously
• Positive can-do attitude with strong initiative and follow-through
• Insatiable appetite to learn and grow
• Strong level of business English, with proficiency in one or more of Spanish, Polish, Brazilian Portuguese, German, or Italian a plus
• Preference to be in Europe

What to Expect from Our Hiring Process

We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):

1 Intro Chat – A first call with our Talent Partner to explore mutual fit around relevant skills, value alignment, and motivation.

2 TestGorilla – (SHL numerical reasoning assessment).

3 Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with and your potential manager in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.

4 Business Case – A take-home exercise incl. a few days' preparation time, designed to understand how you approach real-life problems. You’ll then walk us through your approach in a collaborative discussion with the hiring manager and the team to discuss your thoughts and findings.

5 Additional/ Final Interview (Optional) – A final conversation with another senior leader/stakeholder/peer from our Global Team.

6 References & Offer!

Why You’ll Love It Here

Global Benefits – No matter where you are, you’ll have access to:

• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.

Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.

Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.

A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.

Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.

Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

What We Believe In

At Docplanner, our values guide everything we do:

Focus on results – we're here to make an impact.

Think like an owner – take responsibility, drive outcomes.

Keep it simple, keep it lean – smart solutions over complexity.

Be respectful and radically honest – openness builds trust.

Learn and be curious – growth is part of the job.

Don’t just take our word for it—check out our Glassdoor to hear what our people say!

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.