Growth-Focused Meta Media Buyer & Creative Strategist

Sweat Pants Agency LLC; Madrid; On-site; EUR 39,000 - 78,000; Full time

Job summary

Sweat Pants Agency LLC is seeking a performance media buyer to scale Meta ads for DTC/eCommerce brands. The role emphasizes strategic thinking beyond button-pushing, building testing roadmaps, guiding creative strategy, and client communication.

Experience with AI tools and a track record in growth is valued. You will own budgets, diagnose funnels, and collaborate with editors and UGC creators to produce winning ad variations.

Qualifications

• Hands-on experience scaling eCommerce brands.
• Demonstrated Meta Ads management with real spend and measurable results (CPA, ROAS).
• Ability to develop testing roadmaps and guide creative strategy.

Responsibilities

• Own paid media strategy for DTC/eCommerce clients on Meta.
• Build creative testing roadmaps: develop angles, write briefs for editors, analyze what's working.
• Manage ad budgets ranging from $30k / mo to $1m / mo per client.
• Diagnose the full funnel: spot whether issues are creative, offer, or conversion.
• Communicate clearly with clients: present results, plans, and next steps.
• Work with UGC creators: source talent, write scripts, direct content when needed.

Skills

Meta Ads

DTC/eCommerce

Growth marketing

AI tools

Client communication

Tools

Pipeboard

Claude

Job description

Sweat Pants Agency LLC is seeking a performance media buyer to scale Meta ads for DTC/eCommerce brands. The role emphasizes strategic thinking beyond button-pushing, building testing roadmaps, guiding creative strategy, and client communication.

Experience with AI tools and a track record in growth is valued. You will own budgets, diagnose funnels, and collaborate with editors and UGC creators to produce winning ad variations.