AI-Driven Meta Media Buyer & Creative Strategist

Sweat Pants Agency LLC; Valencia; On-site; EUR 42,000 - 64,000; Full time

Job summary

Sweat Pants Agency is seeking a performance media buyer to drive growth for DTC/ecommerce brands on Meta. You’ll own paid media strategy, build testing roadmaps, and guide creative strategy while communicating results to clients.

You should be hands-on with scaling ecommerce brands, managing meaningful ad spend, and applying AI-driven insights. If you love thinking, testing, and building frameworks that win, this role is for you.

Qualifications

• Hands-on experience scaling ecommerce brands.
• Experience managing Meta Ads with spend and measurable results (CPA, ROAS, revenue).
• Bonus: built or operated your own Shopify store or ecommerce brand.
• You understand creative is the lever and can derive angles from reviews and competitor ads.
• You've written UGC scripts or creative briefs and can direct content with editors.
• Video editing or design skills are a plus.
• You are a strategic thinker who challenges assumptions and communicates clearly.
• You use AI tools daily and self-educate on new ones.

Responsibilities

• Own paid media strategy for DTC/eCommerce clients on Meta.
• Build creative testing roadmaps: develop angles, write briefs for editors, analyze what's working.
• Manage ad budgets ranging from $30k / mo to $1m / mo per client.
• Diagnose the full funnel: spot whether issues are creative, offer, or conversion.
• Communicate clearly with clients: present results, plans, and next steps.
• Work with UGC creators: source talent, write scripts, direct content when needed.

Skills

Paid media

Meta Ads

Budget management

Creative testing

Client communication

UGC collaboration

AI in marketing

Strategy

Fast execution

Shopify

Job description

Sweat Pants Agency is seeking a performance media buyer to drive growth for DTC/ecommerce brands on Meta. You’ll own paid media strategy, build testing roadmaps, and guide creative strategy while communicating results to clients.

You should be hands-on with scaling ecommerce brands, managing meaningful ad spend, and applying AI-driven insights. If you love thinking, testing, and building frameworks that win, this role is for you.