Content Specialist

Kaizen Gaming; Ceuta; Híbrido; EUR 32.000 - 45.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid way of working

A buddy will support you with your On-

Competitive pay and bonus scheme

Developmental 360° feedback framework

Unlimited access to Udemy & continuous

Descripción de la vacante

Kaizen Gaming is hiring a Content Specialist to drive Spain-focused marketing content. You will shape the editorial calendar, create localized assets, and coordinate with publishers, agencies and internal teams to ensure consistent, high-quality communications across online and offline touchpoints.

The role emphasizes optimizing the customer journey, working with the HQ Content team on brand guidelines, and delivering compelling copy for offers, products and campaigns.

Formación

• Degree in Marketing, Communications or related field.
• Excellent command of English and Spanish.
• At least 3 years of agency/marketing experience.
• Background in sports betting content creation or sports editorial is a plus.
• Strong understanding of digital technology and its application.
• Experience with CMS and SEO practices.
• Ability to work in a fast-paced environment.
• Self-motivated, flexible and a team player.

Responsabilidades

• Assist with Spain marketing strategy and align local priorities with business targets.
• Develop and execute integrated marketing plans across brand, media, CRM, affiliates and partnerships.
• Lead planning and localisation of campaigns to resonate with Spanish audiences.
• Plan and deliver monthly editorial calendars for timely content delivery.
• Create and tailor promotional content for partners and on-site use.
• Provide writing, editing and proofreading for offers, campaigns and newsletters.
• Suggest copy for campaigns and optimise messaging within regulatory guidelines.
• Establish relationships with external partners and coordinate with cross-functional teams.

Conocimientos

Content creation

Copywriting

CMS

SEO

English

Spanish

Marketing

Educación

Degree in Marketing/Communications

Herramientas

CMS

Descripción del empleo

We are Kaizen Gaming

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents. Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?

Let’s start with the role

The Content Specialist will assist with the planning and execution of the brand’s marketing strategy throughout its various online and offline touchpoints, acting as a liaison with publishers, agencies and third parties and supporting all relevant communications of the local and international marketing teams. This role is focused on a range of content‑driven activities, with specific emphasis on optimizing the customer’s journey across our services and our communication channels, as well as contributing to the successful fulfillment of all content‑related requirements of our brand.

As a Content Specialist, you will:

• Assist with the marketing strategy for Spain, aligning local priorities with overall business objectives and commercial targets;
• Assist with and develop and execute integrated marketing plans across brand, media, performance marketing, CRM, affiliates, sponsorships and partnerships;
• Lead the planning and localisation of campaigns, ensuring all creative assets resonate with Spanish audiences and reflect local market dynamics;
• Plan and deliver the editorial calendar on a monthly basis to ensure on‑time content delivery;
• Utilize all applicable content formats to share a unique content experience to members and partners;
• Provide writing, editing and proofreading services for recurring or ad hoc copy requests, for example new offers or products, campaigns, newsletters and projects;
• Generate tailor‑made promotional content for external partners (publishers, affiliates, radio, etc.) as well as on‑site promotional content on all relevant fronts of the website;
• Suggest marketing copy for main and secondary campaigns, based on channel of use (banners, TVC, on‑site, radio references) and optimise existing wording and messaging within a strict regulatory framework;
• Establish and develop good relationships with external partners;
• Work with local and international Marketing, Product and other teams in the organization;
• Liaise with the HQ Content team to fulfil inbound content‑related tasks, such as operational content (Customer Support, KYC, Payments, CRM etc.), as well as Betting Terms updates, Legal Terms’ amendments, SEO requests and website/native apps maintenance/optimisation;
• Ensure content’s alignment with the brand’s tone of voice and style guide, produce and/or provide guidelines to publishers for native content creation;

What you’ll bring

• Degree in Marketing / Communications / Media or other relevant fields;
• Excellent command of English and Spanish;
• At least 3 years of agency/marketing experience;
• Ideally background in sports betting content creation and/or experience in sports/online sports editorial;
• Strong understanding of digital/online technology and its application;
• Experience in content management systems (CMS) and SEO practices;
• Adeptness in working in a fast‑paced environment;
• Self‑motivated, flexible and a team player.

Kaizen Gaming Perks

• Hybrid way of working
• A buddy will support you with your onboarding
• Competitive pay and bonus scheme
• Developmental 360° feedback framework
• Unlimited access to Udemy & continuous training

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We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.