Senior Group Promotions Architect

FEG; Madrid; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Annual bonus

5 weeks holiday

Hybrid working arrangements

Career development plan

Employee events

Internal tools access

Partner discounts

Job summary

FEG in Madrid is seeking a Group Senior Promotion Specialist to join the Customer Engagement team. You’ll own the group promotions catalogue end-to-end for sportsbook and casino, defining reusable mechanics and binding standards for how promotions are built and communicated to players.

You will review market plans, advise on commercial setups, track bonus cost against return, and coach local engagement teams via playbooks and debriefs. English proficiency (C1) is required.

Qualifications

• Bachelor’s degree required; 5+ years in promotions, CRM or customer engagement in gaming is preferred.
• Fluent English (C1) is required; additional market language is a plus.

Responsibilities

• Own the group promotions catalogue end-to-end for sportsbook and casino; define and document reusable mechanics; retire underperformers.
• Define and enforce binding standards for promotional construction and communication to customers.
• Specify end-to-end player experience of promotions: awareness, opt-in, progress, rewards and follow-up across web and app.
• Review market promotional plans, value, cost, targeting, ROI and advise markets accordingly.
• Own commercial performance of the catalogue across all markets; track bonus cost vs incremental return and manage mix to optimize performance.
• Coach local engagement teams via playbooks, training, plan reviews and post-launch debriefs.

Skills

Fluent English

Promotions planning

CRM

SQL

Education

Bachelor’s degree in marketing, business, economics or related field

Tools

Bloomreach Engagement

Job description

FEG in Madrid is seeking a Group Senior Promotion Specialist to join the Customer Engagement team. You’ll own the group promotions catalogue end-to-end for sportsbook and casino, defining reusable mechanics and binding standards for how promotions are built and communicated to players.

You will review market plans, advise on commercial setups, track bonus cost against return, and coach local engagement teams via playbooks and debriefs. English proficiency (C1) is required.