Google Ads Growth Specialist — End-to-End Performance

Pillar Srl; Barcelona; On-site; EUR 30,000 - 40,000; Full time

Benefits offered by this job

Fringe benefits €1,000

Welfare benefits €1,000

Meal vouchers €8/day

Job summary

Pillar is a fast-growing Italian startup expanding to Europe, with a Barcelona base and a focus on scalable digital growth. We seek a Growth Marketing Manager to own Google Ads campaigns across markets, tie conversions to real business outcomes, and build repeatable acquisition playbooks with the local team.

You will collaborate with Growth, Brand, SDRs, and Frontend to optimize funnels, landing pages and post-click experiences, driving qualified pipeline while reducing costs.

Qualifications

• 3–5 years hands-on experience managing Google Ads with a data-driven approach.
• Experience in lead generation with a sales team behind it, ideally in B2B/B2B2C or considered‑purchase B2C environments.
• Practical experience with offline conversion imports or enhanced conversions, integrated with a CRM such as HubSpot.
• Strong knowledge of GA4 and Google Tag Manager, with comfortable use of spreadsheets and performance data.

Responsibilities

• Own Google Ads end to end: manage Search, Performance Max, Demand Gen and YouTube campaigns, plus Microsoft Ads.
• Turn conversion data into growth: connect campaign performance with post-submit conversions, offline imports, enhanced conversions and value-based bidding.
• Capture demand at the right moment: identify opportunities around regulatory changes, updated price lists, tax deadlines and industry events.
• Build effective funnels: align triggers, ads, landing pages and conversion tracking to create a consistent journey from search to a qualified opportunity.
• Optimize the post-click experience: collaborate with frontend developers to improve landing pages, forms and loading speed, with a focus on mobile conversion.
• Scale across markets: manage the Spanish account and build a repeatable acquisition playbook for future markets.
• Make every euro count: monitor performance weekly, focusing on cost per qualified lead and pipeline contribution.

Skills

Google Ads

Lead generation

GA4

Google Tag Manager

HubSpot

Microsoft Ads

YouTube campaigns

Excel/Sheets

English

Italian

Spanish

Tools

GA4

Google Tag Manager

HubSpot

Microsoft Ads

Looker Studio

Job description

Pillar is a fast-growing Italian startup expanding to Europe, with a Barcelona base and a focus on scalable digital growth. We seek a Growth Marketing Manager to own Google Ads campaigns across markets, tie conversions to real business outcomes, and build repeatable acquisition playbooks with the local team.

You will collaborate with Growth, Brand, SDRs, and Frontend to optimize funnels, landing pages and post-click experiences, driving qualified pipeline while reducing costs.