Global X-ray Product Marketing Lead — Launch & Enablement

GE HealthCare (United States); Madrid; On-site; EUR 90,000 - 120,000; Full time

Job summary

GE HealthCare (United States) is seeking a Global Product Marketing Manager for the X-ray portfolio. The role translates strategy into launch plans, sales enablement, competitive intelligence, and content assets to bridge portfolio strategy and day-to-day delivery.

Responsibilities include leading launches, maintaining sales kits, tracking competitive trends, and enabling regional teams with localization-ready assets, while aligning with clinical, regulatory, and market access on launch

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or Engineering.
• MBA is a plus.
• 3–5 years of product marketing experience in regulated B2B environments.
• Experience building sales enablement content and supporting launches end-to-end.
• Ability to work cross-functionally with Clinical, Regulatory, R&D, and Sales teams.
• Strong project management and prioritization; excellent written and verbal communication.
• English fluency is required; additional languages are a plus.

Responsibilities

• Launch Execution & NPI: drive launch plans with readiness and milestones.
• Sales Enablement: own marketing kits and keep content up-to-date.
• Competitive Operations: track competitive intel and provide insights.
• Evidence & Content Assets: develop product sheets and ROI tools.
• Regional Enablement: create regional assets for localization.
• Marketing Operations: manage asset library and approvals; track KPIs.
• Product & Cross-Functional Input: consolidate market feedback for roadmaps.

Skills

Project management

Cross-functional collaboration

Sales enablement content

English proficiency

Education

Bachelor's degree in Marketing / Business / Life Sciences / Engineering

MBA a plus

Job description

GE HealthCare (United States) is seeking a Global Product Marketing Manager for the X-ray portfolio. The role translates strategy into launch plans, sales enablement, competitive intelligence, and content assets to bridge portfolio strategy and day-to-day delivery.

Responsibilities include leading launches, maintaining sales kits, tracking competitive trends, and enabling regional teams with localization-ready assets, while aligning with clinical, regulatory, and market access on launch