Product marketing manager for X-ray

GE HealthCare (United States); Barcelona; On-site; EUR 104,000 - 155,000; Full time

Job summary

GE HealthCare in Barcelona is seeking a Global Product Marketing Manager for the X-ray portfolio to translate strategy into launch plans, sales enablement, and content assets. This role closes the gap between portfolio strategy and day-to-day delivery.

You will own marketing kits, track milestones, coordinate campaigns, and lead regional localization, while ensuring compliance with regulatory and health-economic evidence.

Qualifications

• 3–5 years of experience in product marketing.
• Experience building sales enablement content and supporting product launches end-to-end.
• Comfortable working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams.
• Strong project management and prioritization skills.
• MBA is a plus; additional language skills are a plus.

Responsibilities

• Build and drive launch plans per product launch, including internal readiness, training, and milestone tracking (PRD & NCA support).
• Coordinate external launch delivery: campaigns, press activities, and webinars, in partnership with the Director and regional marketing.
• Track launch milestones against plan and flag risks to the Director before they affect the go-to-market timeline.
• Own the marketing kit for the portfolio: battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools.
• Keep sales-facing content current, accurate, and aligned with the positioning set by the Director.
• Run competitive tracking and win/loss analysis at the product level.
• Feed findings back into portfolio strategy and flag competitive shifts that require response to our commercial teams.
• Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools across the portfolio.
• Ensure all content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs.
• Build master assets designed for regional localization, enabling regional teams to execute in-country without rebuilding core materials.
• Support regional teams with opportunity/bowler-level visibility and coordination, without owning the customer relationship directly.
• Along with Marketing communications, maintain the asset library and manage content approvals in line with regulatory, legal, and brand requirements.
• Track indicators/KPIs across launches and campaigns; coordinate events and key-opinion-leader logistics.
• Act as a structured input channel from the field and market into R&D and Product Management: consolidate customer, competitive, and regional feedback into clear, prioritized input for roadmap discussions.
• Support the Product Marketing Director in cross-functional coordination with R&D, Clinical, Regulatory, and Market Access on launch-related deliverables and dependencies.

Skills

English fluency

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Life Sciences, or Engineering

Job description

Описание

The Global Product Marketing Manager delivers execution across the X-ray portfolio, translating the Product Marketing strategy into launch plans, sales enablement, competitive intelligence, and content assets. This role closes the gap between portfolio strategy and day-to-day delivery.

Задачи

• Build and drive launch plans per product launch, including internal readiness, training, and milestone tracking (PRD & NCA support).
• Coordinate external launch delivery: campaigns, press activities, and webinars, in partnership with the Director and regional marketing.
• Track launch milestones against plan and flag risks to the Director before they affect the go-to-market timeline.
• Own the marketing kit for the portfolio: battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools.
• Keep sales-facing content current, accurate, and aligned with the positioning set by the Director.
• Run competitive tracking and win/loss analysis at the product level.
• Feed findings back into portfolio strategy and flag competitive shifts that require response to our commercial teams
• Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools across the portfolio.
• Ensure all content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs.
• Build master assets designed for regional localization, enabling regional teams to execute in-country without rebuilding core materials.
• Support regional teams with opportunity/bowler-level visibility and coordination, without owning the customer relationship directly.
• Along with Marketing communications, maintain the asset library and manage content approvals in line with regulatory, legal, and brand requirements.
• Track indicators/KPIs across launches and campaigns; coordinate events and key-opinion-leader logistics.
• Act as a structured input channel from the field and market into R&D and Product Management: consolidate customer, competitive, and regional feedback into clear, prioritized input for roadmap discussions.
• Support the Product Marketing Director in cross-functional coordination with R&D, Clinical, Regulatory, and Market Access on launch-related deliverables and dependencies.

Требования

• Bachelor's degree in Marketing, Business, Life Sciences, or Engineering.
• 3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment.
• Experience building sales enablement content and supporting product launches end-to-end.
• Comfortable working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams.
• Strong project management and prioritization skills.
• Excellent written and verbal communication skills.
• English fluency is a must.
• Будет плюсом: MBA a plus; Additional language skills are a plus

Условия

• For U.S. based positions only, the pay range for this position is $116,000.00-$174,000.00 Annual.
• In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).
• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.
• GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.
• We will not sponsor individuals for employment visas, now or in the future, for this job opening.
• GE HealthCare will only employ those who are legally authorized to work in the United States for this opening.
• Relocation Assistance Provided: No