Global Product Marketing Manager

GE HealthCare; Madrid; On-site; EUR 90,000 - 120,000; Full time

Job summary

GE HealthCare (United States) is seeking a Global Product Marketing Manager for the X-ray portfolio. The role translates strategy into launch plans, sales enablement, competitive intelligence, and content assets to bridge portfolio strategy and day-to-day delivery.

Responsibilities include leading launches, maintaining sales kits, tracking competitive trends, and enabling regional teams with localization-ready assets, while aligning with clinical, regulatory, and market access on launch

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or Engineering.
• MBA is a plus.
• 3–5 years of product marketing experience in regulated B2B environments.
• Experience building sales enablement content and supporting launches end-to-end.
• Ability to work cross-functionally with Clinical, Regulatory, R&D, and Sales teams.
• Strong project management and prioritization; excellent written and verbal communication.
• English fluency is required; additional languages are a plus.

Responsibilities

• Launch Execution & NPI: drive launch plans with readiness and milestones.
• Sales Enablement: own marketing kits and keep content up-to-date.
• Competitive Operations: track competitive intel and provide insights.
• Evidence & Content Assets: develop product sheets and ROI tools.
• Regional Enablement: create regional assets for localization.
• Marketing Operations: manage asset library and approvals; track KPIs.
• Product & Cross-Functional Input: consolidate market feedback for roadmaps.

Skills

Project management

Cross-functional collaboration

Sales enablement content

English proficiency

Education

Bachelor's degree in Marketing / Business / Life Sciences / Engineering

MBA a plus

Job description

Job Description Summary

The Global Product Marketing Manager delivers execution across the X-ray portfolio, translating the Product Marketing strategy into launch plans, sales enablement, competitive intelligence, and content assets. This role closes the gap between portfolio strategy and day-to-day delivery.

Global Product Marketing Manager

X-ray Product Marketing (CTX) — Fixed, Mobile, Fluoroscopy and Digital X-ray (AI)

Principal Responsibilities

Launch Execution & NPI Support

• Build and drive launch plans per product launch, including internal readiness, training, and milestone tracking (PRD & NCA support).
• Coordinate external launch delivery: campaigns, press activities, and webinars, in partnership with the Director and regional marketing.
• Track launch milestones against plan and flag risks to the Director before they affect the go-to-market timeline.

Sales Enablement

• Own the marketing kit for the portfolio: battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools.
• Keep sales-facing content current, accurate, and aligned with the positioning set by the Director.

Competitive Operations

• Run competitive tracking and win/loss analysis at the product level.
• Feed findings back into portfolio strategy and flag competitive shifts that require response to our commercial teams.

Evidence & Content Assets

• Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools across the portfolio.
• Ensure all content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs.

Regional Enablement

• Build master assets designed for regional localization, enabling regional teams to execute in-country without rebuilding core materials.
• Support regional teams with opportunity/bowler-level visibility and coordination, without owning the customer relationship directly.

Marketing Operations

• Along with Marketing communications, maintain the asset library and manage content approvals in line with regulatory, legal, and brand requirements.
• Track indicators/KPIs across launches and campaigns; coordinate events and key-opinion-leader logistics.

Product & Cross-Functional Input

• Act as a structured input channel from the field and market into R&D and Product Management: consolidate customer, competitive, and regional feedback into clear, prioritized input for roadmap discussions.
• Support the Product Marketing Director in cross-functional coordination with R&D, Clinical, Regulatory, and Market Access on launch-related deliverables and dependencies.
• This role enables regional Product marketing execution; it does not replace it.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or Engineering; MBA a plus.
• 3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment.
• Experience building sales enablement content and supporting product launches end-to-end.
• Comfortable working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams.
• Strong project management and prioritization skills.
• Excellent written and verbal communication skills.
• English fluency is a must; additional language skills are a plus.

Additional Information

Relocation Assistance Provided: No

Application Deadline: November 08, 2026