Global Social Paid Media Manager

Approach People Recruitment; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

Approach People Recruitment in Barcelona is seeking a Global Social Media Paid Media Manager to develop, execute and optimize paid social strategies across global markets, increasing brand awareness, engagement, lead generation and campaign performance. You will partner with marketing and commercial teams to maximize media investments through data-driven decision-making.

The profile requires a degree in Marketing or related discipline and about 10 years of experience in Paid Social or Digital

Formación

• Degree in Marketing, Digital Marketing, Communications or related discipline.
• 10+ years of experience in Paid Social, Performance Marketing or Digital Advertising.
• Hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager and other paid social platforms.

Responsabilidades

• Develop global paid social strategies aligned with business objectives.
• Plan, launch and optimize paid social campaigns across platforms.
• Define audience targeting and segmentation approaches.
• Monitor performance and implement optimization initiatives.
• Prepare reports for stakeholders and maximize ROI.

Conocimientos

Paid Social

Performance marketing

Digital Advertising

Analytics

Stakeholder management

Educación

Degree in Marketing or related

Herramientas

Meta Ads Manager

LinkedIn Campaign Manager

Descripción del empleo

About the Role

We are looking for a Global Social Media Paid Media Manager to develop, execute and optimize paid social media strategies that increase brand awareness, engagement, lead generation and campaign performance across global markets.You will work closely with marketing and commercial teams to maximize media investments through data-driven decision-making.

Your Responsibilities

Paid Media Strategy

• Develop global paid social strategies aligned with business objectives.
• Define audience targeting and segmentation approaches.
• Support product launches, GTM initiatives and awareness campaigns.
• Ensure alignment between paid media and broader marketing strategies.

Campaign Management

• Plan, launch and optimize paid social campaigns across multiple platforms.
• Manage campaign budgets and media allocations.
• Monitor performance and implement optimization initiatives.
• Ensure timely delivery of campaigns.

Audience Targeting

• Develop audience targeting strategies based on customer segments.
• Collaborate with customer segmentation teams.
• Support audience testing and optimization.

Performance Analytics

• Define paid media KPIs.
• Analyze engagement, conversions and campaign performance.
• Provide recommendations to maximize ROI.
• Prepare reports for stakeholders.

Collaboration

• Work closely with Social Media Content teams to align creative and media strategies.
• Support Go-to-Market teams during campaign launches.
• Coordinate with Campaign Operations, Customer Engagement teams and external agencies.

Profile

• Degree in Marketing, Digital Marketing, Communications or related discipline.
• 3–5 years of experience in Paid Social, Performance Marketing or Digital Advertising.
• Hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager and other paid social platforms.
• Strong analytical mindset with proven experience optimizing campaign performance.
• Experience managing media budgets.
• Good understanding of audience targeting, segmentation and marketing funnels.
• Excellent stakeholder management skills in an international environment.
• Experience in global organizations is an advantage.
• Fluent English.

Location

Barcelona

Language(s)

English

Type of contract

Permanent Contract

Experience required

10 years