Global Social Paid Media Lead

Approach People Recruitment; Barcelona; Presencial; EUR 48.000 - 70.000; Jornada completa

Descripción de la vacante

Approach People Recruitment is seeking a Global Social Media Paid Media Manager to design and execute paid social strategies across markets, boosting brand awareness, engagement, and ROI. You will partner with marketing and commercial teams to optimize media investments using data-driven insights.

You will drive audience targeting, campaign planning, and performance analytics while coordinating with cross-functional teams during launches in an international environment.

Formación

• Degree in Marketing, Digital Marketing, Communications or related discipline.
• 3–5 years of experience in Paid Social, Performance Marketing or Digital Advertising.
• Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager.
• Strong analytical mindset with proven optimization experience.
• Experience managing media budgets.
• Good understanding of audience targeting, segmentation and marketing funnels.
• Excellent stakeholder management in an international environment.
• Experience in global organizations is an advantage.

Responsabilidades

• Develop global paid social strategies aligned with business objectives and define audience targeting.
• Plan, launch and optimize campaigns across multiple platforms; manage budgets and allocations.
• Collaborate with audience segmentation teams; support testing and optimization.
• Define paid media KPIs, analyze engagement and conversions, and provide ROI-focused recommendations.
• Coordinate with Social Media Content, Go-to-Market teams, Campaign Operations, Customer Engagement, and external agencies.

Conocimientos

Analytical mindset

Budget management

Audience targeting

Cross-functional collaboration

Stakeholder management

Global/international experience

Educación

Bachelor's degree in Marketing or related

Herramientas

Meta Ads Manager

LinkedIn Campaign Manager

Descripción del empleo

Approach People Recruitment is seeking a Global Social Media Paid Media Manager to design and execute paid social strategies across markets, boosting brand awareness, engagement, and ROI. You will partner with marketing and commercial teams to optimize media investments using data-driven insights.

You will drive audience targeting, campaign planning, and performance analytics while coordinating with cross-functional teams during launches in an international environment.