Global Marketing Content & Program Manager

Straumann Group; Madrid; Híbrido; EUR 42.000 - 65.000; Jornada completa

Descripción de la vacante

Straumann Group is seeking an Enterprise Content & Marketing Program Manager to translate priorities into market-ready content, customer materials, and coordinated campaigns. The role spans across Business Units and regions, serving as the execution and coordination layer between global strategy and activation efforts.

The position focuses on content development, campaign planning, and customer activation coordination, with a hybrid Madrid-based work arrangement and strong emphasis on

Formación

• 3–5 years of experience in marketing, content marketing, marketing communications, product marketing or marketing program management.
• Experience coordinating multiple marketing projects and stakeholders simultaneously.
• Strong writing, editing and content development skills.
• Ability to translate complex products, clinical or business information into clear customer-facing materials.
• Experience working with agencies, creative partners and cross-functional teams.

Responsabilidades

• Develop and adapt customer-facing marketing materials based on approved Enterprise positioning and messaging.
• Translate BU-developed product and clinical content into Enterprise and C-suite-relevant formats.
• Develop presentations, one-pagers, campaign assets, customer materials and supporting content.
• Maintain consistency of approved Enterprise messaging across customer-facing materials and programs.

Conocimientos

Content development

Project management

Stakeholder coordination

Copywriting

Educación

Bachelor's degree in marketing/communications/business

Descripción del empleo

At Straumann Group we’re on an exciting journey of growth, innovation, and impact - driven by our mission to improve oral health and transform millions of lives worldwide. United by purpose, we bring our best selves to work every day, embracing a high-performance, player-learner culture that inspires collaboration, curiosity, and ambition. Here, you’ll have the opportunity to take charge of your own career, harnessing your skills, passion, and enthusiasm for learning to continually grow and progress. Together, we’re not just shaping brighter smiles, we’re unlocking the potential of people everywhere, including our own.

The Enterprise Content & Marketing Program Manager supports the execution of the Enterprise Solutions marketing strategy by translating approved priorities and messaging into market-ready content, customer-facing materials, integrated campaigns and coordinated customer activation programs.

Working across Business Units, regions, agencies and internal stakeholders, the role helps ensure marketing initiatives are developed and delivered consistently, efficiently and on time. The position provides an execution and coordination layer between global marketing strategy and digital and communications activation.

Your responsibilities:

Enterprise Content Development & Adaptation

• Develop and adapt customer-facing marketing materials based on approved Enterprise positioning and messaging.
• Translate BU-developed product and clinical content into Enterprise and C-suite-relevant formats.
• Develop presentations, one-pagers, campaign assets, customer materials and supporting content.
• Maintain consistency of approved Enterprise messaging across customer-facing materials and programs.

Marketing Program, Campaign & Customer Activation Coordination

• Translate approved marketing priorities into project plans, briefs, timelines and deliverables.
• Coordinate content and assets required across digital, CRM, social, partner, industry and offline channels.
• Support planning and execution of customer-facing activations, including congresses, industry forums, customer meetings, webinars and other strategic engagement programs.
• Coordinate activation-related marketing deliverables such as invitations, campaign assets, customer meeting materials, speaker support, branding, registration communications and post-program follow-up.
• Manage project timelines, agency deliverables, approvals and cross-functional dependencies.

Account Marketing Support

• Support account-based marketing activities for priority Enterprise customers.
• Adapt existing content and messaging for account-specific customer needs.
• Coordinate co-marketing initiatives, customer engagement materials and account-specific deliverables.
• Develop reusable templates and frameworks to improve scalability across priority accounts.

Customer Proof, Validation & Evidence Development

• Coordinate development of customer testimonials, case studies, validation content, ROI proof points, white papers and videos.
• Manage customer inputs, interviews, agency briefs, approvals and project timelines.
• Maintain an organized roadmap and library of customer evidence for reuse across campaigns, presentations, website content and customer engagement.
• Coordinate evidence-generation content across Enterprise Solutions Management, Consulting & Transformation, Enterprise Academy and other relevant teams.

Marketing Operations & Cross-Functional Coordination

• Coordinate marketing projects across Business Units, regions, agencies and internal subject-matter experts.
• Maintain project trackers, content calendars and marketing asset libraries.
• Support content intake, review and approval processes.
• Coordinate with regional marketing, commercial teams and external partners to ensure customer activations are aligned with global priorities.
• Help establish repeatable processes that improve efficiency, consistency and follow-through across Enterprise marketing programs.

Your Profile - Qualifications

• Typically, 3 to 5 years of experience in marketing, content marketing, marketing communications, product marketing or marketing program management.
• Experience coordinating multiple marketing projects and stakeholders simultaneously.
• Strong writing, editing and content development skills.
• Ability to translate complex products, clinical or business information into clear customer-facing materials.
• Experience working with agencies, creative partners and cross-functional teams.
• Strong project management, organization and follow-through.
• Comfortable working within a global, matrixed organization.
• Experience in healthcare, medical devices, dental or B2B environments is advantageous.
• Bachelor’s degree in marketing, communications, business or a related field.
• Fluent English required. Additional languages are an advantage.

Key Competencies

• Content development and storytelling
• Project and program coordination
• Strong written and verbal communication
• High attention to detail
• Ability to manage multiple priorities and deadlines
• Cross-functional collaboration
• Customer and audience orientation
• Proactive execution and problem solving
• Ability to work independently within defined strategic direction

This position is based at our office in Madrid and involves a hybrid work arrangement, with in-office work at least three times a week.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.