Global Luxury Social Media Lead

Loewe Perfumes; Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

LOEWE Perfumes seeks a Global Social Media Specialist to manage its global organic channels and ensure a distinctive luxury brand expression across markets and platforms. You will own the editorial calendar, translate storytelling into platform-specific content, and coordinate with regional teams to maintain alignment with global strategy and campaigns.

The role requires strong knowledge of social formats, trend analysis, and performance insights, plus excellent collaboration with Marketing,

Qualifications

• Bachelor-level marketing/digital media degree or equivalent.
• Minimum 2–4 years managing organic social for international brands.
• Experience coordinating calendars and content across multiple markets.
• Fluent English; Spanish and Asian languages are a plus.

Responsibilities

• Manage LOEWE Perfumes’ global organic social channels, ensuring consistent messaging and visual identity.
• Own the global editorial calendar and align launches, campaigns, and content with marketing priorities.
• Coordinate asset delivery, briefs, scheduling and performance tracking across teams.
• Translate global storytelling into platform-specific content for each market.
• Collaborate with Creative and Content teams to develop briefs and optimize execution.
• Monitor trends, audience sentiment, and content opportunities to strengthen brand affinity.

Skills

Instagram & TikTok expertise

Editorial calendar management

Content ideation

Cross-cultural communication

Asia platforms knowledge

Analytics & reporting

Social media tools

Project coordination

Education

Bachelor’s degree in Marketing / Digital Media

Tools

Hootsuite/Buffer

Social listening tools

Analytics platforms

Job description

LOEWE Perfumes seeks a Global Social Media Specialist to manage its global organic channels and ensure a distinctive luxury brand expression across markets and platforms. You will own the editorial calendar, translate storytelling into platform-specific content, and coordinate with regional teams to maintain alignment with global strategy and campaigns.

The role requires strong knowledge of social formats, trend analysis, and performance insights, plus excellent collaboration with Marketing,