Digital Media Performance Strategist

Amadeus; Barcelona; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Amadeus is seeking a Digital Media Performance Strategist to develop data-driven media strategies and lead cross-functional campaign optimization for destinations worldwide. The role requires 3+ years in digital media, strong analytics, and proficiency with Google Marketing Platform and Excel.

You will design pre-sales plans, collaborate with analysts and operations, and monitor KPIs across platforms to drive measurable results. Hybrid work model in Barcelona, Spain is offered.

Qualifications

• Degree in Marketing, Advertising, Business, or a related field.
• At least 3 years in digital media strategy, performance marketing, or programmatic advertising with strong knowledge of campaign management, client service, and optimization.
• Proficient with Google Marketing Platform (including DV360, Google Analytics, Search Ads 360), Meta Ads, Microsoft Office Suite, and Excel for data analysis.
• Comfortable interpreting data, drawing insights, and making data-informed decisions.
• Skilled at translating performance data into actionable insights and engaging presentations.
• Curious, proactive, organized, and collaborative — someone who enjoys solving complex challenges and delivering excellence.
• Professional proficiency in English (an additional European language is a plus).

Responsibilities

• Develop data-driven media strategies and performance frameworks for destination marketing organizations and related clients.
• Design pre-sales media plans aligned with client objectives, budgets, and performance goals.
• Lead campaign planning, execution, and optimization, ensuring quality delivery and the highest performance standards.
• Collaborate closely with Digital Media Analysts, Ad Operations, and Customer Success Managers to ensure alignment across every campaign stage.
• Monitor campaign pacing and KPIs using tools like Google Marketing Platform, Tableau, and Power BI.
• Analyze campaign results, propose optimization actions, and present insights to internal and external stakeholders.
• Support technical discussions related to tracking, creative assets, implementation, and performance troubleshooting.
• Share best practices, contribute to process improvement, and support knowledge exchange within the team.

Skills

Digital media strategy

Performance marketing

Campaign management

Data analysis

Client service

English proficiency

Presentation skills

Education

Degree in Marketing, Advertising, Business

Tools

Google Marketing Platform

DV360

Google Analytics

Search Ads 360

Meta Ads

Excel

Tableau

Power BI

Job description

Digital Media Performance Strategist

Bring strategic creativity and data-driven precision to transforming digital media performance for global destinations.

At Amadeus, you’ll craft and implement impactful digital media strategies that connect travelers with destinations worldwide. You’ll apply your analytical mindset, campaign expertise, and collaborative spirit to drive measurable results across multiple advertising platforms. Working with a diverse, passionate, and innovative team, you’ll shape the performance strategy that defines how destinations engage audiences globally — while continuing to learn and grow in a dynamic environment.

In this role, you'll

• Develop data-driven media strategies and performance frameworks for destination marketing organizations and related clients.
• Design pre-sales media plans aligned with client objectives, budgets, and performance goals.
• Lead campaign planning, execution, and optimization, ensuring quality delivery and the highest performance standards.
• Collaborate closely with Digital Media Analysts, Ad Operations, and Customer Success Managers to ensure alignment across every campaign stage.
• Monitor campaign pacing and KPIs using tools like Google Marketing Platform, Tableau, and Power BI.
• Analyze campaign results, propose optimization actions, and present insights to internal and external stakeholders.
• Support technical discussions related to tracking, creative assets, implementation, and performance troubleshooting.
• Share best practices, contribute to process improvement, and support knowledge exchange within the team.

About The Ideal Candidate

• Degree in Marketing, Advertising, Business, or a related field.
• At least 3 years in digital media strategy, performance marketing, or programmatic advertising with strong knowledge of campaign management, client service, and optimization.
• Proficient with Google Marketing Platform (including DV360, Google Analytics, Search Ads 360), Meta Ads, Microsoft Office Suite, and Excel for data analysis.
• Comfortable interpreting data, drawing insights, and making data-informed decisions.
• Skilled at translating performance data into actionable insights and engaging presentations.
• Curious, proactive, organized, and collaborative — someone who enjoys solving complex challenges and delivering excellence.
• Professional proficiency in English (an additional European language is a plus).

What We Can Offer You

• A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.
• Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues.
• A caring environment - Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life. We care about our employees and strive to provide a supportive work environment.
• A hybrid working model - We want our employees to do their best work, however the hybrid model works best for them.
• A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization.
• A Reliable Company - Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships with our customers, partners, and employees.
• A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose.

Diversity & Inclusion

Amadeus aspires to be a leader in Diversity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience.

Amadeus is an equal opportunity employer and committed to an accessible recruitment process. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law.