Global Consumer Data & AI Acceleration Architect

Bayer; Extremadura; Presencial; EUR 90.000 - 130.000; Jornada completa

Descripción de la vacante

Bayer is seeking a Global Consumer Data & AI Acceleration Lead to govern, harmonize, and enable AI-driven personalization across global consumer data sources. You will manage ingestion, taxonomy, consent, quality remediation and coordinate regional data stewards while accelerating adoption of AI-enabled consumer intelligence products.

Responsibilities include establishing data quality standards, taxonomies, and governance across research, media, and activation domains, bridging business and

Formación

• Advanced degree or equivalent experience in data-related fields.
• 7+ years in consumer data management, marketing data strategy, or data governance.
• 3+ years with data ecosystems across research, media, activation, CDP, identity resolution.

Responsabilidades

• Set and enforce global data quality standards, taxonomies, consent frameworks, and mapping rules.
• Design global classification systems for audience segments and lifecycle stages.
• Operate data quality monitoring and anomaly detection.
• Lead remediation workflows across research, media, and activation data.
• Translate business needs into AI-ready product requirements.
• Oversee consumer data ingestion from external partners and ensure consent compliance.
• Define SLAs, data contracts, and interfaces for data products.

Conocimientos

Data governance

Data management

Marketing data strategy

Stakeholder management

AI readiness

Metadata standards

Semantic data models

Identity resolution

Data quality

Growth mindset

Educación

Master’s in Marketing, Business Analytics, Data Science, or Information Management

Bachelor’s with equivalent experience

Herramientas

Snowflake

Databricks

Azure

CDP

CRM

Clean rooms

Descripción del empleo

Bayer is seeking a Global Consumer Data & AI Acceleration Lead to govern, harmonize, and enable AI-driven personalization across global consumer data sources. You will manage ingestion, taxonomy, consent, quality remediation and coordinate regional data stewards while accelerating adoption of AI-enabled consumer intelligence products.

Responsibilities include establishing data quality standards, taxonomies, and governance across research, media, and activation domains, bridging business and