Global AI-Ready Consumer Data Quality Specialist

Bayer CropScience Limited; Barcelona; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

Bayer is seeking a Consumer Data Readiness Specialist to ensure global media activation data is complete, accurate and GDPR compliant. You will manage data quality, consent validation and audience taxonomy across CDP/CRM systems, while collaborating with media platforms and vendors to enable AI-driven personalization at scale.

The role requires 3–5 years in digital/media data operations, experience with CDP/CRM tools, and strong analytical skills.

Formación

• Bachelor's degree in Marketing, Digital Media, Business, Data Analytics, Information Management, or related field.
• 3–5 years of experience in digital/media data operations, audience data management, CDP/CRM data management, or marketing technology — ideally in FMCG, Consumer Health, Pharmaceuticals, or Retail/eCommerce.
• Hands‑on experience with consumer activation platforms (CDP, CRM, DMP, DSP) and familiarity with audience data structures, identity resolution concepts, and cross‑platform data flows.
• Working knowledge of data privacy regulations (GDPR, CCPA, ePrivacy) and validating consent, data usage rights, and privacy compliance in media/activation data flows.
• Experience defining data mapping rules, deduplication logic, and harmonization standards across multiple consumer data sources and platforms.
• Strong analytical and problem‑solving skills and ability to drive resolution across complex, multi‑platform environments.
• Familiarity with data and marketing tools (SQL, Excel advanced, Power BI, CDP tools like Treasure Data/Salesforce/Adobe, Google Analytics).
• AI‑curious and AI‑literate — comfortable using GenAI tools in daily work.

Responsabilidades

• Maintain consumer media and activation data attributes, ensuring complete, accurate, consistent, and AI-ready audience profiles and segments.
• Investigate and resolve activation data quality issues end‑to‑end across CDP, CRM, media platforms, clean rooms, and measurement systems.
• Validate consent signals, privacy flags, opt-in/opt-out status, and usage rights to ensure GDPR, CCPA, ePrivacy compliance.
• Manage data partnerships and monitor feeds, flag anomalies, and integrate new data sources for platform ingestion and AI activation.
• Support measurement, MMM, and attribution needs by ensuring structured, mapped data for ROI.
• Maintain audience taxonomies, lifecycle stages, and channel structures for global consistency.
• Use AI tools to improve data validation and documentation; identify automation opportunities.
• Create SOPs, data flow diagrams, consent maps, and training materials.

Conocimientos

Data quality

CDP/CRM

Privacy compliance

Audience data

SQL

Power BI

AI tools

Cross-functional

Educación

Bachelor's degree in Marketing, Digital Media, Business, Data Analytics, Information Management

Herramientas

Treasure Data

Salesforce

Adobe

Google Analytics

Descripción del empleo

Bayer is seeking a Consumer Data Readiness Specialist to ensure global media activation data is complete, accurate and GDPR compliant. You will manage data quality, consent validation and audience taxonomy across CDP/CRM systems, while collaborating with media platforms and vendors to enable AI-driven personalization at scale.

The role requires 3–5 years in digital/media data operations, experience with CDP/CRM tools, and strong analytical skills.