Global Data Activation Specialist

Publicis Groupe Holdings B.V; Barcelona; Presencial; EUR 55.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible Benefits

Growth Opportunities

Free Online Training

Work from anywhere

Descripción de la vacante

Publicis Groupe is seeking a hands-on data specialist to operationalize data strategies across a multinational FMCG context, enabling CRM, CX, and marketing teams to activate data consistently and at scale.

Collaborate with Senior Data Strategist and cross-functional teams to translate strategic data frameworks into practical plans, driving measurable business impact through execution excellence.

Formación

• Solid experience in data operations, data activation, or analytics within complex multi-market environments.
• Proven hands-on experience operationalizing data strategies across full data lifecycle: collection, structuring, activation, measurement.
• Strong understanding of data collection frameworks across digital touchpoints (web, CRM, media, marketing platforms).
• Experience enabling data activation within CRM and marketing platforms for segmentation, personalization, and journey orchestration (B2C & B2B).
• Ability to translate strategic data frameworks into clear operational and technical execution plans.
• Experience implementing data-driven use cases from PoC to scalable deployment and performance reporting.
• Fluent English required; additional languages are a plus.

Responsabilidades

• Support implementation of data strategies across full lifecycle: collection, ingestion, qualification, activation, and measurement.
• Define and implement data collection frameworks across digital touchpoints.
• Ensure data is structured, standardized, and compliant with governance and privacy requirements.
• Enable CRM and marketing platform activation to support segmentation and journey orchestration.
• Execute data-driven use cases from proof-of-concept to deployment with testing and optimization.
• Set up dashboards and reporting structures to monitor KPI performance across platforms.
• Collaborate with CRM, CX, Media, and Tech teams to ensure seamless data-driven execution.

Conocimientos

Data operations

Data activation

Analytics

CRM data

Stakeholder collaboration

English fluency

Descripción del empleo

Publicis Groupe is seeking a hands-on data specialist to operationalize data strategies across a multinational FMCG context, enabling CRM, CX, and marketing teams to activate data consistently and at scale.

Collaborate with Senior Data Strategist and cross-functional teams to translate strategic data frameworks into practical plans, driving measurable business impact through execution excellence.