Full-Stack Growth Marketing Leader

Instructure; España; Híbrido; EUR 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Ownership program

Flexible work culture

Generous time off

Wellness programs

Tuition reimbursement

Learning resources

Modern tools

Inclusive culture

Descripción de la vacante

Instructure is seeking a versatile Growth Marketing professional to lead messaging, demand generation, and lifecycle initiatives within Foundry, the AI-driven pod studio powering new revenue. You will own positioning, go-to-market readiness for pilots and general availability, and build a scalable demand engine across multiple education segments.

You will also craft content, collaborate with pod founders, and drive adoption post-launch, ensuring pipeline growth and revenue expansion with

Formación

• Five or more years in product, portfolio, or growth marketing, ideally in ed tech or a related industry, with new-product launches under your belt.
• Demonstrated ability to drive go-to-market strategy and execute strategic product launches end to end.
• Demand-generation range - campaigns, funnel, and audience building.
• Strong writing, with a portfolio of strategically focused content and collateral.
• Ability to influence executive and cross-functional teams, and to present to groups large and small, virtually and in person.
• A full-stack marketer's range - you do product marketing, demand generation, content, and lifecycle yourself, and you market to fill pipeline and close revenue, not to win awards.

Responsabilidades

• Own positioning and messaging. Craft the value proposition, naming, and packaging input for products customers have never heard of, and maintain messaging frameworks by segment across K12, higher education, and business and government.
• Run go-to-market and launch. Own go-to-market readiness for pilots, early access, and general availability - timelines, channels, pricing input, and the launch assets that carry the story.
• Build the demand engine. Generate pipeline through campaigns, audience building, early-access recruiting, and the top of the funnel that feeds the Founder's selling.
• Drive content. Create the collateral, digital content, and customer-facing assets that build demand and make the differentiation obvious.
• Be the market and customer expert. Become the go-to expert on the portfolio's customers and competitors, and feed that insight back into product and pricing.
• Own lifecycle and adoption. Once customers land, drive adoption, expansion, and retention with consistent, value-based messaging.
• Measure and adjust. Track funnel and campaign performance against pipeline and revenue, and change course fast when the numbers say so.

Conocimientos

Go-to-market strategy

Product launches

Demand generation

Content creation

Lifecycle marketing

Cross-functional collaboration

Executive influencing

Portfolio management

Descripción del empleo

Instructure is seeking a versatile Growth Marketing professional to lead messaging, demand generation, and lifecycle initiatives within Foundry, the AI-driven pod studio powering new revenue. You will own positioning, go-to-market readiness for pilots and general availability, and build a scalable demand engine across multiple education segments.

You will also craft content, collaborate with pod founders, and drive adoption post-launch, ensuring pipeline growth and revenue expansion with