Freelance Senior Paid Social Manager – Meta & TikTok Ads

Netenders Holding; Barcelona; Remote; EUR 60,000 - 100,000; Part time

Job summary

Netenders Holding, an international e-commerce group, seeks a Senior Freelance Paid Social Manager to lead Meta Ads and TikTok Ads campaigns across Europe, North America, and beyond.

You will structure campaigns by market, audience, product category, and objective; manage large budgets while targeting profitability, analyze ROAS, CAC, and contribution margin, and collaborate with creatives to produce performance-driven content.

Qualifications

• Proven experience in paid social advertising across multiple platforms.
• Strong analytical skills and data-driven decision making.
• Ability to manage large budgets and optimize for profitability.

Responsibilities

• Manage and optimize Meta Ads and TikTok Ads campaigns across multiple countries.
• Structure campaigns by market, audience, product category, and objective.
• Manage substantial advertising budgets while meeting strict profitability targets.
• Analyze performance based on revenue, ROAS, CAC, conversion rate, and contribution margin.
• Identify markets and campaigns where investment can be scaled up.
• Develop testing plans for audiences, creatives, formats, offers, and landing pages.
• Collaborate with our creative team to produce performance-driven content.
• Ensure the reliability of tracking, attribution, pixels, and naming conventions.
• Monitor daily ad spend and quickly identify performance or tracking issues.
• Provide clear weekly performance reports.

Skills

Paid social strategy

Meta Ads

TikTok Ads

Budget management

Performance analysis

Job description

Remote Work | Long-Term Freelance Collaboration | International E-commerce

About Netenders

Netenders is an international e-commerce group operating brands including Wordans, Needen, Ntextil, and Egotier across Europe, North America, and Australia.

As part of our growth strategy and efforts to diversify our acquisition channels, we are looking for an experienced Senior Freelance Paid Social Manager who can manage and scale our advertising campaigns on Meta Ads and TikTok Ads.

Your Responsibilities

• Manage and optimize Meta Ads and TikTok Ads campaigns across multiple countries.

• Structure campaigns by market, audience, product category, and objective.

• Manage substantial advertising budgets while meeting strict profitability targets.

• Analyze performance based on revenue, ROAS, CAC, conversion rate, and contribution margin.

• Identify markets and campaigns where investment can be scaled up.

• Develop testing plans for audiences, creatives, formats, offers, and landing pages.

• Collaborate with our creative team to produce performance-driven content.

• Ensure the reliability of tracking, attribution, pixels, and naming conventions.

• Monitor daily ad spend and quickly identify performance or tracking issues.

• Provide clear weekly performance reports.