Founding sales account executive for finance software

Factorial; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Private health insurance

Wellbeing tools (Cobee)

Breakfast in office

Pet friendly workplace

Job summary

Factorial is hiring a Founding Account Executive to independently generate and close new logos for the Finance product. You will own the full sales cycle, from discovery through procurement and legal, articulating ROI and the business case to CFOs and senior finance stakeholders.

We expect 1–2 years of closing in B2B SaaS, a finance background, and a hunter mentality. Global, AI-driven sales motion with HubSpot CRM is central to success at Factorial.

Qualifications

• 1–2 years closing deals in B2B SaaS, ideally with finance background.
• Proven ability to generate and close own pipeline.
• Experience talking to finance decision-makers (CFOs, Controllers, Directors).

Responsibilities

• Generate your own pipeline and own the full sales cycle from discovery to close.
• Lead negotiations with CFOs and finance stakeholders; present ROI and business cases.
• Track and forecast in HubSpot; provide feedback to Product/Marketing.
• Own contract negotiation end-to-end and propose mutual terms.

Skills

Pipeline generation

Finance background

Experience with CFOs

Hunter mentality

Results-driven

Negotiation skills

Strong communicator

Organised & analytical

Proactive ownership

English proficiency

Tools

HubSpot

Job description

Описание

At Factorial we're building the leading business management software for companies of all sizes and Finance is where we're moving fastest. Headcount planning, salary review cycles, procurement, project profitability and expenses now live inside the same platform as payroll, people and hours, powered by ONE, our AI agent. We're looking for a Founding Account Executive to sell it. Not to our installed base — from zero. You'll own new logos for the Finance product end to end: you generate the opportunity, you run the cycle, you close it.

Задачи

Generate your own pipeline. Prospect, open doors and build opportunities from scratch — with SDR and Marketing support, but never dependent on it. Run the full cycle: discovery, product demos, business case, procurement and legal, close. Lead high-level negotiations with CFOs and senior finance stakeholders, holding your own on numbers, process and ROI. Build the financial business case — cost of the current process, time to close the books, margin leakage, committed spend visibility — and defend it in front of the person who signs. Act as the product reference point for Finance, conveying the value of expenses, procurement, project profitability, headcount planning and salary review to a financial audience. Articulate the role of AI: explain how ONE actually works inside the product, what it automates and where a human still decides — credibly enough to survive a sceptical CFO. Use AI in your own sales motion: research, prospecting, call prep, follow-ups, deal analysis. We expect you to make yourself faster with it, and to share what works. Use consultative selling to diagnose before you pitch: how they budget, where the spend actually gets approved, what their ERP does and doesn't do. Own contract negotiation end to end, landing agreements that work for both sides. Track and forecast accurately in HubSpot, our CRM. Feed insight back to Product and Marketing to sharpen ICP, messaging and roadmap.

Требования

1–2 years closing deals, ideally in B2B SaaS. We're also interested in people coming from a finance role or from an AI company — how you sell and what you understand matters more to us than how long you've been doing it.

Full-cycle instinct: experience generating your own pipeline, not only working inbound or handed-over opportunities. You should be able to tell us what percentage of your closed business you originated yourself.

Financial background or fluency: you understand accounting, budgeting, expense management, procurement, treasury or ERP well enough to hold a real conversation with a CFO, not just describe a feature. Whether that comes from having worked in finance or from selling to it, we care that it's real.

Experience talking to finance decision-makers — CFOs, Controllers, Finance Directors — and not intimidated by the room. Genuinely into AI: you use it daily, you're curious about where it's going, and you have opinions about what it's actually good at. We're an AI-first company building an AI-first product; someone who treats this as a passing trend won't enjoy it here. Hunter mentality: hungry, persistent, and genuinely motivated by creating opportunities where none existed. Results-driven: strong commitment to exceeding targets, with a proven track record. Negotiation skills: comfortable in contract negotiation, ensuring mutual benefit for client and company alike. A strong communicator, able to empathise quickly with people. Organised and analytical, comfortable managing pipeline and forecasts. Proactive, with a knack for putting forward new ideas, and full ownership of every activity you undertake. Native or bilingual Italian, plus professional English. We're international! Будет плюсом: Hands‑on background as a finance professional (controller, analyst, accountant, FP&A) before moving into sales; Prior experience selling financial software, ERP or fintech solutions; Experience with HubSpot as a CRM; Experience building a Business Unit or a territory from scratch; You've built your own AI workflows, agents or automations — for sales or anything else; Additional languages: French, German, Portuguese or Spanish.

Условия

High-growth, multicultural and friendly environment Alan private health insurance Healthy living with Wellhub (gyms, pools, outdoor classes) Save on expenses with Cobee Language classes Breakfast in the office and organic fruit Nora discounts Free coffee and tea Pet friendly