Field Marketing

Pivotal Partners; Madrid; Sur place; EUR 52 000 - 70 000; Plein temps

Résumé du poste

Pivotal Partners in Madrid seeks a Field Marketing Manager to drive enterprise software events and experiences for senior engineering and business leaders. You will partner with regional Sales to execute high-impact programs and own the full event lifecycle.

You will tailor messaging to industries and geographies, develop pre- and post-event campaigns, and measure ROI to optimise future initiatives while collaborating with Product, Marketing, and Sales Engineering.

Qualifications

• Experience in field marketing for technical or enterprise software.
• Ability to deliver programs tied to revenue and pipeline growth.
• Strong cross-functional collaboration with Sales, Product, and Marketing.

Responsabilités

• Execute field marketing strategies via high-impact events and regional programs.
• Partner with regional Sales to align territory strategies with revenue targets.
• Own end-to-end event lifecycle: planning, budgeting, logistics, vendors, onsite, follow-up.
• Tailor messaging to industries, geographies, and customer segments.
• Develop pre- and post-event campaigns to maximize attendance and engagement.
• Collaborate with Product, Marketing, and Sales Engineering for demos and content.
• Identify strategic event opportunities and build brand presence in target markets.
• Measure campaign performance, pipeline impact, and ROI to optimise future initiatives.

Connaissances

Field marketing

Enterprise software

Cross-functional collaboration

Description du poste

Pivotal Partners is partnering exclusively with a developing AI company transforming software development through autonomous AI engineering. Having achieved a $500M ARR within 18 months of selling at series-B.

With major enterprise organisations across financial services, automotive, and technology already adopting its platform, the company is expanding its GTM team and investing in field marketing to accelerate enterprise growth.

As we continue to expand our global GTM strategy, we are building our field marketing function through standout events and experiences for senior engineering and business leaders. You’ll help us bring our technology to market, build strong relationships with enterprise customers, and create events that set us apart.

Responsibilities:

• Execute field marketing strategies through high-impact events, conferences, executive roundtables, and regional programs.
• Partner with regional Sales teams to develop territory strategies aligned with revenue targets.
• Own the full event lifecycle, including planning, budgeting, logistics, vendor management, onsite execution, and follow-up.
• Tailor messaging and value propositions to specific industries, geographies, and customer segments.
• Develop pre- and post-event campaigns to maximise attendance, engagement, and conversion.
• Collaborate with Product, Marketing, and Sales Engineering to deliver compelling demos, technical programming, and customer content.
• Identify strategic event opportunities and build brand presence across target markets.
• Measure campaign performance, pipeline impact, and ROI to optimise future initiatives.

Requirements

• Demonstrated experience in field marketing within technical or enterprise software companies.
• Proven ability to deliver complex marketing programs tied to revenue and pipeline growth.
• Strong cross-functional collaboration skills, particularly across Sales, Product, and Marketing.
• Ability to communicate technical products clearly to senior engineering and business leaders.
• Experience managing multiple programs simultaneously with exceptional attention to detail.
• Strong project management, organisational, and communication skills.
• Comfortable working in a fast-paced, evolving environment with high expectations for quality and execution.