Experiential Media & Retail Activation Lead

Unibail-Rodamco-Westfield; Santander; Hybrid; EUR 70,000 - 90,000; Full time

Job summary

Unibail-Rodamco-Westfield in Santander seeks a seasoned Senior Project Manager to drive digital marketing campaigns across multiple clients. The role combines office collaboration with remote flexibility in a hybrid setup, focusing on delivering measurable results.

The ideal candidate will manage complex campaigns end-to-end, from concept through analysis, ensuring timely delivery, budget adherence, and high-quality outcomes while maintaining strong client relationships.

Qualifications

• Requires a Bachelor's in Marketing/related field with PM focus.
• 6+ years of project management experience in digital marketing.
• Experience managing agency or in-house digital campaigns; PMP/digital marketing certs are a bonus.

Responsibilities

• Lead planning, execution, and optimization of digital marketing campaigns across channels.
• Manage timelines, budgets, resources, and scope for multiple campaigns.
• Collaborate with creative, strategy, analytics, and media teams.
• Serve as main client contact and build trusted relationships.
• Track, report, and analyze campaign performance with actionable insights.
• Identify risks and develop proactive solutions for project success.
• Ensure campaigns align with client objectives and brand guidelines.
• Oversee deliverables for quality and timely execution.
• Facilitate clear communication among internal teams and stakeholders.
• Stay updated on trends in digital marketing and PM practices.

Skills

Client management

Communication

Negotiation

Presentation skills

Analytical skills

multitasking

Education

Bachelor's degree in Marketing/Communications/Business or related field

PMP or digital marketing certifications (bonus)

Tools

Google Analytics

Google Ads

Email marketing software

Asana

Monday.com

Jira

Job description

Our client, a prominent digital agency, is seeking a seasoned Senior Project Manager to spearhead the execution of impactful digital marketing campaigns for a diverse portfolio of clients. This role, based in Santander , requires a strategic thinker with a strong understanding of digital marketing channels, project management best practices, and client relationship management. The position offers a hybrid work model, blending office-based collaboration with remote flexibility. The ideal candidate will be adept at managing complex campaigns from conception through to analysis, ensuring timely delivery, budget adherence, and outstanding results for clients.

Key Responsibilities

• Lead the planning, execution, and optimization of integrated digital marketing campaigns across various channels (SEO, SEM, social media, email, content).
• Manage project timelines, budgets, resources, and scope for multiple client campaigns simultaneously.
• Collaborate closely with creative, strategy, analytics, and media teams to deliver best-in-class digital solutions.
• Serve as the primary point of contact for clients, building and maintaining strong, trusted relationships.
• Oversee campaign performance tracking, reporting, and analysis, providing actionable insights.
• Identify potential risks and challenges, developing proactive solutions to ensure project success.
• Ensure campaigns align with client objectives and brand guidelines.
• Manage campaign deliverables, ensuring high quality and timely execution.
• Facilitate clear and consistent communication among internal teams and external stakeholders.
• Stay abreast of the latest trends and technologies in digital marketing and project management.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field. PMP or digital marketing certifications are a plus.
• Minimum of 6 years of experience in project management, with a significant focus on digital marketing campaigns.
• Proven experience managing complex digital marketing projects within an agency or in-house marketing department.
• Deep understanding of digital marketing channels, tools, and best practices (e.g., Google Analytics, Google Ads, social media platforms, email marketing software).
• Proficiency in project management software (e.g., Asana, Monday.com, Jira) and collaboration tools.Excellent client management, communication, negotiation, and presentation skills.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Ability to manage multiple projects in a fast-paced environment.
• Experience working in a Hybrid work setup.
• Fluency in Spanish and English is required.