Marketing Specialist (12 month contract)

Silicon HR; Madrid; On-site; EUR 32,000 - 42,000; Full time

Job summary

Silicon HR is seeking a Marketing Specialist to work with the Marketing Manager in planning and executing initiatives that strengthen brand awareness, candidate engagement and conversion within an international education environment.

This 12-month contract role is for a proactive professional who can coordinate campaigns, content and marketing activities across multiple channels, collaborating with cross-functional teams and ensuring a consistent experience across all candidate touchpoints.

Qualifications

• Bachelor's degree required in Marketing, Business Administration, Communications or related field.
• At least 2 years of experience in marketing, communications, advertising or project coordination.
• Strong written and spoken English; Spanish is a plus.
• Excellent organizational skills and ability to manage multiple projects and stakeholders.
• Analytical, proactive and results-oriented mindset with data-driven decision making.
• Experience working with cross-functional teams and external agencies or partners.
• Knowledge of CRM platforms, digital campaigns and content workflows is a plus.

Responsibilities

• Support planning and execution of integrated marketing plans across multiple initiatives and deadlines.
• Develop campaign and content briefs aligned with audiences, program positioning and objectives.
• Coordinate organic content, email marketing, nurturing, website updates and assets.
• Collaborate with Digital, Paid Media, Brand, Content, CRM and Funnel teams to launch campaigns.
• Monitor performance, analyze funnel metrics and prepare actionable reports.
• Coordinate with internal teams and external partners to ensure timely delivery.
• Ensure brand consistency across all marketing initiatives.

Skills

Campaign coordination

Content development

Cross-functional collaboration

English proficiency

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Email marketing

Content workflows

Job description

We are looking for a Marketing Specialist to work closely with the Marketing Manager in planning and executing initiatives that strengthen brand awareness, candidate engagement and conversion within an international education environment.

This is a 12-month contract opportunity for a proactive professional who enjoys coordinating campaigns, content and marketing activities across multiple channels, collaborating with cross-functional teams and ensuring a consistent experience across all candidate touchpoints.

Key Responsibilities

• Support the planning and execution of integrated marketing plans, coordinating multiple initiatives and deadlines simultaneously.
• Develop campaign and content briefs aligned with target audiences, program positioning and business objectives.
• Coordinate organic content, email marketing, nurturing initiatives, website updates, events and campaign assets.
• Work closely with Digital, Paid Media, Brand, Content, CRM and Funnel teams to launch campaigns and ensure a seamless candidate journey.
• Monitor marketing performance, analyze funnel metrics and prepare reports with actionable recommendations for improvement.
• Coordinate with internal teams, external partners and agencies to ensure alignment and timely project delivery.
• Ensure brand consistency and positioning across all marketing initiatives.

What are we looking for in you?

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• At least 2 years of experience in marketing, communications, advertising, consulting or project coordination.
• Strong written and spoken English. Spanish is a plus.
• Excellent organizational skills, attention to detail and the ability to manage multiple projects and stakeholders independently.
• A proactive, analytical and results-oriented mindset, with the ability to turn data and insights into actionable recommendations.
• Experience working with cross-functional teams and external agencies or partners.
• Knowledge of CRM platforms, digital campaigns and content workflows is a plus.