Executive Visibility Lead for Aviation on LinkedIn

SITA Group; Barcelona; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flex Week

Flex Day

Flex Location

Employee Wellbeing

Professional Development

Competitive Benefits

Descripción de la vacante

SITA Group is seeking a Social Media & Executive Visibility Senior Consultant to elevate the company’s presence on LinkedIn and relevant channels. You will work with the CEO and senior leaders to shape authentic voices, coordinate content calendars, and ensure the right content reaches the right audience at the right moments.

You’ll partner with business units, thought leadership, and marketing teams to produce executive content, ghost-write posts, and manage an employee advocacy program.

Formación

• Demonstrable experience building and running executive visibility, personal branding or senior leadership positioning programs on LinkedIn in a B2B environment.
• Strong understanding of how LinkedIn works in B2B, especially as a channel for building credibility with a specific audience over time rather than simply broadcasting messages.
• Excellent ghost-writing and editing skills, with the ability to capture a leader’s voice and produce content that reads as theirs.
• Experience managing a company LinkedIn channel at a senior editorial level, including strategy, calendar planning, content sequencing and performance management.
• Experience building, leading or contributing to an employee advocacy program that enables employees to share company thinking in an authentic and useful way.
• Strong understanding of B2B content strategy and how social media connects with demand generation, thought leadership, campaigns and executive communications.
• Familiarity with paid social strategy and execution on LinkedIn, including formats, targeting parameters, audience segmentation and performance measurement.
• Data-literate mindset, with the ability to track follower growth, reach, engagement quality and, most importantly, whether the right people are seeing and responding to the content.
• Strong collaboration skills, with the confidence and discretion to work directly with senior executives, challenge briefs constructively and build trusted working relationships.
• Excellent written English, with the ability to produce clear, compelling and commercially relevant copy at pace, ideally gained in aviation, technology or another complex B2B industry.

Responsabilidades

• Build and run SITA’s executive visibility program, defining how the CEO and leadership team show up publicly on social media and at key industry moments.
• Partner directly with BU presidents and senior leaders to develop a consistent, authentic point of view for each leader, including what they stand for, what they comment on and where they should stay silent.
• Translate senior leaders’ thinking into high‑quality LinkedIn posts, short articles, comment responses, event follow‑up pieces and other executive content.
• Ghost‑write, coach and edit executive content where needed, ensuring every post reads like the person, not like a communications team.
• Build and manage the editorial calendar for the executive visibility program, sequenced against IT Insights, campaign priorities, industry events and moments of commercial impact.
• Brief executives before major conferences, launches and industry moments, giving them a point of view they can own rather than a message they have simply been asked to repeat.
• Build and lead SITA’s employee advocacy program, making it easy and valuable for employees to share SITA’s thinking with their own professional networks.
• Work with thought leadership, creative content and storytelling teams to create advocacy‑ready content formats, including summaries, key stats and insights employees would genuinely want to put their name to.
• Own the SITA company LinkedIn channel, including its editorial strategy, content calendar and performance, running it as a publication rather than a broadcast stream.
• Lead paid social strategy and execution in close collaboration with the campaigns and integrated marketing manager, testing, measuring and iterating content based on performance and audience relevance.

Conocimientos

Executive visibility programs

LinkedIn B2B credibility

Ghost-writing and editing

Company LinkedIn channel management

Employee advocacy programs

B2B content strategy

Paid social on LinkedIn

Data-driven follower growth

Collaboration with senior executives

Excellent written English

Descripción del empleo

SITA Group is seeking a Social Media & Executive Visibility Senior Consultant to elevate the company’s presence on LinkedIn and relevant channels. You will work with the CEO and senior leaders to shape authentic voices, coordinate content calendars, and ensure the right content reaches the right audience at the right moments.

You’ll partner with business units, thought leadership, and marketing teams to produce executive content, ghost-write posts, and manage an employee advocacy program.