EMEA Service Marketing Lead - Growth & Strategy

Fuertafit; Madrid; On-site; EUR 65,000 - 98,000; Full time

Job summary

Medtronic in Madrid is seeking a Digital Marketing Manager to lead the regional marketing strategy for the EMEA service portfolio, coordinating with operating units and regional teams to drive growth.

You will develop campaigns, analyze market trends, and enable service sales with training and tools, while partnering across branding, events, and digital channels to enhance customer engagement.

Qualifications

• Experience in strategic marketing, commercial strategy, product marketing, or business development.
• Proven success developing and executing regional or multinational marketing strategies.
• Proven ability to influence senior stakeholders and lead cross‑functional initiatives.
• Strong application of market insights, customer research, and competitive analysis to support business decisions.

Responsibilities

• Develop and execute the EMEA Service Marketing strategy aligned with business growth objectives.
• Define and enhance service offerings to support revenue growth, market expansion, and customer value.
• Analyse market trends, customer feedback, competitive activity, and industry developments to identify commercial opportunities.
• Lead service sales enablement initiatives, including training programs, engagement activities, and sales tools.
• Support digital marketing, communications, branding, conferences, and customer engagement activities across the service business.
• Partner with Operating Units, regional teams, and global stakeholders to align commercial and marketing priorities.
• Develop business cases, market assessments, and strategic recommendations to support growth initiatives.
• Monitor performance metrics and recommend actions to improve commercial effectiveness and market impact.

Skills

Strategic marketing

Commercial strategy

Product marketing

Business development

Stakeholder influence

Cross-functional leadership

Market insights

Competitive analysis

Travel within EMEA

Job description

Medtronic in Madrid is seeking a Digital Marketing Manager to lead the regional marketing strategy for the EMEA service portfolio, coordinating with operating units and regional teams to drive growth.

You will develop campaigns, analyze market trends, and enable service sales with training and tools, while partnering across branding, events, and digital channels to enhance customer engagement.