Electrification Application Sales Specialist

USTBC ABB Installation Products Inc.; Madrid; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Comprehensive Insurance Coverage

Lunch Allowance / Cantine

Company Car

Job summary

ABB is seeking a technical specialist for its Electrification Service portfolio in Madrid. You will engage with customers and Sales Specialists to define technical requirements, prepare specifications and architectures, and promote ABB solutions with clear value propositions.

Role emphasizes collaboration across Sales, Service Operations, Product Marketing and digital solutions teams, with hybrid work and travel within Spain.

Qualifications

• Engineering degree in electrical, industrial or related discipline.
• Experience in electrification, application engineering or technical sales.
• Knowledge of electrical distribution systems, LV/MV equipment.
• Ability to translate customer needs into technical specs and value propositions.
• Fluent in Spanish; good command of English; willingness to travel in Spain.

Responsibilities

• Define technical requirements with customers and Sales Specialists and position ABB solutions in projects.
• Provide specialized technical support, reviewing specs, requirements and solution architectures.
• Act as a technical specialist for the Electrification Service portfolio and build product knowledge.
• Organize technical promotion activities: customer presentations, workshops, demos and training.
• Drive a customer-focused Installed Base approach with Sales, identifying needs and opportunities.
• Support the Advisory & Digitalization program promoting asset performance, reliability and lifecycle benefits.
• Translate customer needs into optimized solutions with compelling value propositions.
• Collaborate with Sales, Service Operations, Product Marketing and technical teams.

Skills

Technical sales

Technical promotion

Presentation skills

Customer-facing

English proficiency

Spanish proficiency

Solution architecture

Education

Engineering degree (Electrical/Industrial)

Job description

At ABB , we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:
Marketing & Sales Manager

Your Role and Responsibilities

In this role, you will act as a technical specialist for the ABB Electrification Service portfolio, combining solid engineering skills, customer-facing capabilities and commercial awareness. Working in close collaboration with the Sales team, you will support Sales Specialists and end users throughout the sales process, with a particular focus on technical promotion, end-user specification and the application of ABB solutions to the customer requirements.

You will develop deep knowledge in existing and newly launched solutions, technologies and digital applications, translating complex technical capabilities into clear customer value. You will also take a strategic approach to generate opportunities within the Installed Base for Services across Care, Modernization and Advisory , with a particular focus on the Advisory & Digitalization program.

In this role, you'll support run what runs the world through purposeful work that makes a real difference.

Work model: #LI-Hybrid

You will be mainly accountable for:

• Manag ing end-user specification, working closely with customers and Sales Specialists to define technical requirements and position ABB solutions in selected projects.
• Providing specialized technical support to Sales Specialists, including the review and preparation of technical specifications, application requirements and solution architectures for selected end-user projects.
• Acting as a technical specialist for the Electrification Service portfolio, building deep knowledge in existing and newly launched solutions, technologies and applications.
• Organizing technical promotion activities, including customer presentations, technical workshops, demonstrations and training sessions for end users and the Sales organization.
• Managing a c ustomer-focused Installed Base approach together with the Sales team, identifying customer needs and opportunities based on equipment condition, lifecycle status and application requirements.
• Supporting the Advisory & Digitalization program, promoting solutions that help customers improve asset performance, reliability, safety, efficiency and lifecycle management.
• Translating customer needs and technical requirements into optimized solutions and compelling value propositions, clearly communicating the benefits of ABB technologies and services.
• Collaborating with Sales, Service Operations, Product Marketing and technical teams, sharing market feedback and supporting the smooth launch and adoption of new solutions.

Our Team Dynamics

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters, because the progress we make here creates real impact out there.

Qualifications for the Role

• Engineering degree in electrical, industrial or related discipline.
• Previous experience in electrification, application engineering, technical sales, electrical services or another technical customer-facing role.
• Solid knowledge of electrical distribution systems, especially in low-voltage or medium-voltage equipment.
• A keen interest in technology, innovation, and digital solutions, with the aptitude to develop specialized knowledge in new products and applications.
• Ability to understand customer applications and translate technical requirements into specifications, solution architectures and customer-focused value propositions.
• Effective communication and presentation skills , with confidence in conducting technical discussions, workshops and promotion activities with end users and Sales teams.
• A results-oriented and collaborative attitude, bringing technical know-how together with business awareness and accountability.
• Fluent Spanish and a good command of English, both written and spoken.
• Valid driver's license valid in Spain, as well as availability to travel within the assigned territory as required.

What's in it for you?

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support tailored to your goals. Every idea you share and every action you take contributes to something bigger.

Benefits

• Comprehensive Insurance Coverage : You'll be covered by our collective insurance plans in Spain - life, accident, and travel assistance - so you can feel secure whether you're at work or on the road.
• Lunch Allowance / Cantine : Enjoy subsidized meals or canteen access depending on your location.
• Company Car : If you're in a sales role, you'll get a company car-because hitting the road should feel just as smooth as closing the deal.