Director of Performance Marketing

Cranberry Panda; España; On-site; EUR 140,000 - 210,000; Full time

Job summary

Cranberry Panda is seeking a Director of Performance Marketing to own global customer acquisition and drive sustainable growth for a high-growth DTC brand. You will lead media strategy, creative testing, and channel expansion beyond Meta, including TikTok and Amazon.

The role reports to the founder and CFO, with significant autonomy and budget authority to shape the next growth phase of the business.

Qualifications

• Proven DTC marketing leader with a track record of growth in direct-to-consumer/eCommerce.
• Experience managing large paid media budgets and driving scalable acquisition.
• Strong mastery of creative testing, hooks, offers, landing pages, and performance optimisations.

Responsibilities

• Own a multi-million annual paid media budget and oversee acquisition strategy.
• Lead a 15–20 person performance and creative team.
• Oversee media buying, creative strategy, and direct-response creative.
• Reduce reliance on Meta and expand channels to TikTok and Amazon.
• Audit the acquisition engine and implement growth-driven changes.
• Collaborate with the founder on growth strategy and investment decisions.

Skills

DTC marketing leadership

Paid media management

Meta ads

Creative testing

Team leadership

Entrepreneurial mindset

Tools

Meta Ads

TikTok Ads

Amazon Ads

Job description

We’re partnering with a highly successful global DTC consumer brand to appoint a Director of Performance Marketing.

The business has scaled to $100m+ in annual revenue, is profitable and self-funded, and has previously operated at significantly greater scale. The opportunity now is to rebuild and optimise the acquisition engine and return the business to sustainable growth.

The Role

Reporting closely to the founder and working alongside the CFO, you will take ownership of customer acquisition and performance marketing globally.

You will:

• Own a $60m+ annual paid media budget
• Take accountability for nCAC, acquisition volume and efficiency
• Lead a 15–20 person performance and creative organisation
• Oversee media buying, creative strategy and direct-response creative
• Reduce reliance on Meta and develop channels including TikTok and Amazon
• Audit the existing acquisition engine and determine what needs to change
• Build the structure, processes and team required for the next stage of growth
• Work directly with the founder on growth strategy and investment decisions

About You

We’re looking for a proven DTC performance marketing operator rather than a traditional corporate marketing leader.

You will ideally have:

• Personally managed significant eight-figure annual paid media budgets
• Scaled customer acquisition within a substantial DTC/eCommerce business
• Deep expertise in Meta and direct-response performance marketing
• Strong understanding of creative testing, hooks, offers and landing pages
• Experience building and leading high-performing media and creative teams
• A track record of improving acquisition performance when growth has plateaued
• Experience working successfully within a founder-led or entrepreneurial business

This is a highly visible role with significant autonomy, budget and influence. For the right person, there is considerable scope for the position to grow alongside the business.