Digital Product Manager - CRO & Optimization

Guess Europe Sagl; La Coruña; On-site; EUR 45,000 - 70,000; Full time

Benefits offered by this job

International environment

Health programs

Training & Development platform

Product discounts

Flexible compensation platform

Job summary

Guess Europe Sagl is seeking a Digital Product Manager specialised in CRO and ecommerce optimisation. The role blends product management, analytics and hands-on experimentation, with basic front-end tasks to configure simple tests and updates.

You will partner with UX/UI, Development and Marketing to identify opportunities, prioritise initiatives and run experiments that improve the ecommerce experience across key journeys such as search, navigation, PLP, PDP and checkout.

Qualifications

• Experience in digital product management with CRO focus
• Strong CRO, A/B testing and experimentation background
• Analytical mindset with digital analytics experience
• Understanding of ecommerce journeys and SFCC basics
• Basic HTML/CSS/XML/JavaScript knowledge
• Experience collaborating with product, UX and development teams
• Excellent communication and stakeholder management
• Fluent English in professional settings

Responsibilities

• Own digital product initiatives from discovery through implementation and optimisation
• Identify conversion and customer-experience opportunities using data and insights
• Define, prioritise and manage CRO and A/B testing initiatives
• Configure and monitor experiments and analyse results to drive decisions
• Use GA4, Adobe Analytics, Contentsquare, Power BI to understand behaviour and performance
• Collaborate with UX/UI, Development, Analytics and Marketing teams
• Coordinate development teams and external partners to move initiatives forward
• Make basic front-end changes and configurations (HTML/CSS, simple JS, XML)
• Navigate SFCC ecommerce environment and its customer-facing components

Skills

CRO

A/B testing

Digital analytics

Front-end basics

Product management

UX collaboration

Stakeholder management

English fluency

Data-driven decisions

Tools

GA4

Adobe Analytics

Contentsquare

Power BI

Job description

We are looking for a Digital Product Manager specialised in CRO, experimentation and digital optimisation to join our Digital Product team. This is a hands-on Product role combining product management, analytics, CRO and basic technical knowledge. The ideal candidate will be able to identify opportunities, define and prioritise initiatives, run A/B tests and work closely with UX and Development to improve the ecommerce experience. The role requires basic front-end knowledge, particularly HTML, CSS and some JavaScript, to independently configure simple A/B tests, campaign content and small website changes. It is not a developer role.

Core Job Responsibilities

• Own digital product initiatives from discovery through implementation and optimisation


• Identify conversion and customer-experience opportunities using data and customer insights


• Define, prioritise and manage CRO and A/B testing initiatives


• Configure and monitor experiments and analyse results to drive product decisions


• Use tools such as GA4, Adobe Analytics, Contentsquare and Power BI to understand customer behaviour and ecommerce performance


• Work closely with UX/UI, Development, Analytics and Marketing teams


• Coordinate development teams and external partners and ensure initiatives move forward


• Make basic front-end changes and configurations, including HTML/CSS, simple JavaScript, XML, campaign content, content slots and experimentation setups


• Work within the SFCC ecommerce environment, understanding its main customer-facing components and configurations


• Identify friction across key journeys such as search, navigation, PLP, PDP and checkout


• Continuously optimise the customer experience based on data and experimentation

Qualifications and Experience

• 3-6+ years of experience in Digital Product Management, CRO, ecommerce or a similar role


• Strong experience in CRO, A/B testing and experimentation


• Strong analytical mindset and experience with digital analytics tolos


• Good understanding of ecommerce and customer journeys


• Basic practical knowledge of HTML and CSS, XML with some JavaScript understanding


• Experience working with Product, UX and Development teams


• Strong ownership, communication and stakeholder-management skills


• Fluent professional English


• Collaborative and proactive attitude


• Previous experience with SFCC, Optimizely/AB Tasty/GrowthBook, Contentsquare is a nice-to-have


• Knowledge of retail/fashion ecommerce environment and AI-related digital tools will be considered a plus

Benefits & Perks

• An International, fresh and dynamic working environment


• Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares


• Training & Development platform and paths


• Discount on our products both online and in stores


• Flexible Compensation platform

Don't miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market. Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand.