Web Experience Manager (Technical Implementation & CRO) - Contractor

team.blue; Barcelona; On-site; EUR 70,000 - 100,000; Full time

Job summary

team.blue seeks a Web Experience Manager (Technical Implementation & CRO) to lead segmented website journeys across brands and CMS platforms. You will own the build and delivery engine for landing pages, assets, and tracking, working with HTML, CSS, and JavaScript to optimise experiences and conversions.

You will bridge Marketing, UX, Product and Engineering, guiding two CX Integration Specialists and shaping cross-brand standards while focusing on performance, personalisation at scale, and

Qualifications

• Hands-on HTML/CSS/JS development.
• Experience with web tracking, performance and experimentation.
• Ability to translate marketing requirements into technical briefs.

Responsibilities

• Design and deliver segmented website experiences to uplift MRR and cross-sell.
• Own build quality: tracking, QA, responsiveness, load performance.
• Lead complex builds and unblock specialists when needed.
• Maintain standards, templates and reusable components across tech stacks.
• Implement, troubleshoot and optimise across CMS platforms.

Skills

Web development

Tracking implementation

Experimentation

Cross-functional collaboration

GTM/GA4

Tools

WordPress

HubSpot

Custom CMSs

Job description

“Come as you are”

Everyone is welcome here. Diversity & Inclusion are at our core. Far above any technical competence, we value respect, openness, and trusted collaboration. We do not tolerate intolerance.

Role Purpose

The Web Experience Manager (Technical Implementation & CRO) delivers a more segmented, higher-converting website experience across brands moving us from one‑size‑fits‑all pages toward journeys tailored to audience, intent, and lifecycle stage. The goal is high‑performance: better cross‑sell and stronger MRR, achieved by making owned web touchpoints work harder for the right customer at the right moment.

The role leads the build and deployment engine behind campaign landing pages, web assets, and tracking across multiple CMS platforms and tech stacks (WordPress, HubSpot, custom CMSs) while also managing Sr CX Integration Specialists. The role sits within Operations and works at the intersection of Marketing, UX, Product, and Engineering, bridging what marketing needs and what the tech stacks can deliver. Over time it may contribute insights toward platform standardisation, but it does not unilaterally drive platform decisions.

The role leads the technical implementation and optimisation of web experiences across multiple brands and CMS platforms (WordPress, HubSpot, custom CMSs). It requires hands‑on experience with HTML, CSS, and JavaScript, as well as a solid understanding of web tracking, performance, and experimentation.

Key Focus Areas

Segmented Experience & Commercial Impact

• Design and deliver a more segmented website experience, differentiating by audience, intent, product, and lifecycle stage with cross‑sell and MRR uplift as the primary measure of success
• Identify the highest-value segmentation opportunities across brands and translate them into a prioritised, testable roadmap
• Partner with CRO, Paid Media, and Campaigns to build, run, and read experiments that validate which segmented experiences actually move conversion and revenue
• Use data, automation, and AI‑enabled workflows to personalise and optimise journeys at scale rather than one page at a time
• Turn proven segmentation patterns into reusable frameworks and components other brands can adopt

Build, Delivery & Quality

• Own the standard for build quality across the team: tracking (GTM, GA4, conversion pixels), QA, mobile responsiveness, load performance, and brand consistency before anything ships
• Step in hands‑on for complex, high‑priority, or experiment‑critical builds; direct and unblock the specialist team on everything else
• Maintain build standards, QA checklists, templates, and reusable components that hold up across diverse tech stacks
• Keep delivery moving at pace across brands without letting quality or tracking slip
• Work hands‑on with HTML, CSS, and JavaScript to implement, troubleshoot, and optimise web experiences across different CMS platforms when needed.

Cross‑Functional Bridge

• Act as the primary interface between Marketing and technical teams (UX, Product, Engineering) for web and experience work
• Translate marketing and segmentation requirements into implementable technical briefs, and translate technical constraints back so Campaigns and Performance can plan realistically
• Surface recurring build friction (tech debt, platform limits, inconsistent tooling) to the Operations Team Lead, with UX as a collaboration partner, to inform future standardisation discussions

Team

• Direct and prioritise the work of two capable CX Integration Specialists, keeping them focused on the highest‑impact builds
• Balance workload across the team by campaign priority, brand need, and experiment schedule
• Foster a quality‑first, test‑and‑learn culture

What We Look For

• Experience‑design instinct, not just build throughput. You think in terms of who the customer is and what they should see — and you can prove the commercial case for it. This is the core of the role.
• Commercial fluency. You understand cross‑sell and recurring‑revenue mechanics and can connect a segmentation decision to an MRR outcome, not just a conversion‑rate delta.
• Experimentation‑led. You default to testing. You can design a segmented experience, structure the experiment, and read the result honestly including when it didn’t work.
• Hands‑on web development experience. Practical experience working with HTML, CSS, and JavaScript, including implementing, modifying, and troubleshooting web components. Comfortable working across CMS platforms such as WordPress, HubSpot, and custom environments. You don’t need to be a expert developer, but you should be confident working directly with web technologies.
• Quality eye. You catch the broken pixel, the missing breakpoint, the form that won’t submit because you care what the customer actually experiences.
• Bridge‑building temperament. Credible with both marketers who want speed and developers who need specification, and able to move between the two.
• Web tracking and analytics. Experience implementing and troubleshooting tracking solutions using GTM, GA4, conversion pixels, and event‑based tracking.

“At team.blue, our commitment to caring for the environment and each other is at the heart of everything we do. Our latest impact report showcases our ongoing ESG efforts and ambitious sustainability goals. Interested in learning more about our dedication to making a positive impact? Check it out here.”

the most trusted digital enabler

team.blue is a leading digital enabler for companies and entrepreneurs. It serves over 3.3 million customers in Europe and has more than 3,000 experts to support them. Its goal is to shape technology and to empower businesses with innovative digital services.