Digital Marketing Manager - Surgical Imaging (f/m/d)

Talantir; Madrid; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

International, collaborative team

Modern tools and technologies access

Professional development opportunities

Competitive compensation

Job summary

GE HealthCare is seeking a Digital Marketing Manager for its Surgical Imaging segment. You will lead multi-channel digital marketing strategies to enhance customer engagement, optimize lead management, and deliver measurable business results across markets.

The role is an individual contributor with extensive stakeholder interaction, offering flexibility from home office in listed countries or a hybrid model at GE HealthCare locations. Travel is <10%.

Qualifications

• Proven experience in digital marketing, campaign management, or related field.
• Expertise in multi-channel marketing and marketing automation; Marketo preferred.
• Strong analytical skills with experience in digital marketing analytics and reporting tools (PowerBI).
• Excellent communication and project management skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Fluency in English; fluent German is a strong plus and Spanish/French are helpful but not required.

Responsibilities

• Translate business goals into actionable digital marketing plans for different zones in the Surgery segment.
• Lead all paid media activities with the media agency, including briefs, regular check-ins and performance reviews.
• Oversee campaign execution and reporting to meet KPIs and success metrics.
• Optimize lead lifecycle management and database segmentation.
• Support education and capability-building initiatives for local marketing teams.
• Ensure compliance with global standards and drive continuous improvement.

Skills

Digital marketing

Campaign management

Multichannel marketing

Marketing automation

PowerBI

Tools

Marketo

SFDC

PowerBI

Job description

Job Description Summary

Sind Sie begeistert davon, die digitale Transformation im Gesundheitswesen voranzutreiben?

Werden Sie Teil unseres Geschäftsbereichs Surgical Imaging als Digital Marketing Manager und entwickeln Sie innovative Strategien, die die Kundeninteraktion verbessern, das Lead-Management optimieren und messbare Geschäftsergebnisse in mehreren Märkten erzielen.

Diese Position ist die eines individual contributors mit vielen Schnittstellen und Sie können Sie flexibel aus dem Homeoffice heraus in einem der genannten Länder übernehmen oder in hybridem Arbeitsmodell an einem der genannten GE HealthCare Standorte.

Die Reisetätigkeit liegt bei <10%.

ENGLISH

Are you passionate about driving digital transformation in healthcare?

Join our Surgical Imaging business unit as a Digital Marketing Manager and develop innovative strategies that enhance customer engagement, optimize lead management, and deliver measurable business results across multiple markets.

This position is an individual contributor role with a lot of stakeholder management and can be performed flexibly from a home office in one of the listed countries, or in a hybrid working model at one of the listed GE HealthCare locations.

Business traveling requirement is <10%!

At GE HealthCare, our machines, our software, our solutions, our services, and our people make a genuine difference to medical professionals and patients all over the world. That’s because we never lose sight of what healthcare really needs—the human touch.

Job Description

(Deutsche Version)

Als Digital Marketing Manager für das Segment Chirurgische Bildgebung werden Sie:

• Multikanal-Strategien im digitalen Marketing (E-Mail, Social Media, Suchmaschinen, Web) entwickeln und umsetzen, abgestimmt auf die Geschäftsziele
• Kampagnen planen und deren Performance optimieren, um ROI und Kundeninteraktion sicherzustellen
• Lead- und Funnel-Prozesse steuern und verbessern, einschließlich Qualifizierung, Nurturing und Conversion
• Mit funktionsübergreifenden Teams (Marketing, Vertrieb, Clinical, Data Analytics) zusammenarbeiten, um digitale Initiativen entlang der Customer Journey auszurichten
• Die digitale Reife des Unternehmens vorantreiben, indem Best Practices etabliert und Tools wie Marketing Automation (Marketo), SFDC und Analytics-Dashboards genutzt werden

Ihre Hauptaufgaben

• Geschäftsziele in konkrete digitale Marketingpläne für verschiedene Regionen/Zonen im Segment Chirurgie übersetzen
• Alle Paid-Media-Aktivitäten leiten und eng mit der Media-Agentur zusammenarbeiten, einschließlich klarer Briefings, regelmäßiger Abstimmungen und Performance-Reviews der Kampagnenumsetzung
• Kampagnenumsetzung und Reporting überwachen und sicherstellen, dass KPIs und Erfolgskennzahlen erreicht werden
• Lead-Lifecycle-Management und Datenbanksegmentierung optimieren
• Schulungs- und Kompetenzaufbau-Initiativen für lokale Marketingteams unterstützen
• Die Einhaltung globaler Standards sicherstellen und zur kontinuierlichen Verbesserung beitragen

Ihr Profil

• Fundierte Erfahrung im digitalen Marketing, Kampagnenmanagement oder einem verwandten Bereich
• Erfahrung im Multichannel-Marketing, Marketing Automation (bevorzugt Marketo) und SFDC
• Starke analytische Fähigkeiten sowie Erfahrung mit Digital-Marketing-Analytics und Reporting-Tools (PowerBI)
• Ausgeprägte Kommunikations- und Projektmanagementfähigkeiten
• Fähigkeit, in einem dynamischen und schnelllebigen Umfeld erfolgreich zu arbeiten
• Fließende Englischkenntnisse setzen wir voraus, sehr gute Deutschkenntnisse sind ein starker Pluspunkt, Spanisch und/oder Französisch wären "nice-to-have", sind aber nicht zwingend erforderlich

Was wir bieten

• Die Möglichkeit, die digitale Strategie eines führenden Segments im Gesundheitswesen mitzugestalten
• Zugang zu modernen Tools und Technologien
• Ein kollaboratives, internationales Arbeitsumfeld
• Möglichkeiten zur beruflichen Weiterentwicklung und zum Karrierewachstum

(English version)

As a Digital Marketing Manager for the Surgical Imaging segment, you will:

• Develop and execute multi-channel digital marketing strategies (email, social, search, web) aligned with business objectives
• Lead campaign planning and performance optimization, ensuring ROI and customer engagement
• Manage lead and funnel processes, improving qualification, nurturing, and conversion
• Collaborate with cross-functional teams (Marketing, Commercial, Clinical, Data Analytics) to align digital initiatives with customer journeys
• Drive digital maturity by embedding best practices and leveraging tools like Marketing Automation (Marketo), SFDC, and analytics dashboards

Key Responsibilities

• Translate business goals into actionable digital marketing plans for different zones in the Surgery segment
• Lead all the paid media activities working closely with the media agency by providing clear briefs, keeping regular check-ins and performance reviews of campaign execution
• Oversee campaign execution and reporting, ensuring KPIs and success metrics are met
• Optimize lead lifecycle management and database segmentation.
• Support education and capability-building initiatives for local marketing teams
• Ensure compliance with global standards and contribute to continuous improvement

Qualifications

• Proven experience in digital marketing, campaign management, or related field
• Expertise in multi-channel marketing, marketing automation (Marketo preferred), and SFDC
• Strong analytical skills with experience in digital marketing analytics and reporting tools (PowerBI)
• Excellent communication and project management skills
• Ability to thrive in a fast‑paced, dynamic environment
• Fluency in English; is required; fluent German is a strong "nice to have" and very good Spanish and/or French are even better but definitely no must have

What We Offer

• Opportunity to shape digital strategy for a leading healthcare segment
• Exposure to cutting‑edge tools and technologies
• Collaborative, international work environment
• Professional growth and development opportunities

About GE HealthCare

GE HealthCare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally. We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health - digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Additional Information

• Relocation Assistance Provided: No