Digital Marketing & Demand Generation Intern

Zeus Packaging Group; Madrid; Hybrid; EUR 7,800 - 10,000; Part time

Job summary

Zeus Packaging Group is offering a hands-on internship in digital marketing to support campaigns, content planning and lead generation across European markets. You will work closely with the Marketing lead and Growth Specialist to implement and track activities, ensuring alignment with brand messaging and regional requirements.

The role focuses on execution, coordination and performance tracking, with learning opportunities in analytics, CRM and AI-assisted workflows within a fast-paced

Qualifications

• Currently studying or recently qualified in Marketing or a related field.
• Basic understanding of digital marketing, social media and email campaigns.
• Interest in B2B marketing, lead generation and growth.
• Good written communication and attention to detail.
• Comfortable with spreadsheets and digital platforms.
• Interest in analytics, CRM, marketing automation and AI tools.
• English proficiency to support cross-market coordination; other languages are a plus.

Responsibilities

• Support digital campaigns and demand generation across European markets.
• Assist with campaign setup, audience selection, and content coordination.
• Support email marketing campaigns and newsletters.
• Help prepare landing pages and lead capture forms.
• Support lead generation initiatives and lead organization.
• Coordinate content calendars and country-specific channels.
• Monitor basic campaign metrics and prepare performance reports.
• Ensure links and tracking parameters are correct before publication.
• Organise campaign results for analysis by the Growth Specialist.

Skills

Digital marketing

Content coordination

Campaign tracking

English proficiency

Spreadsheet skills

Learning mindset

Education

Currently studying Marketing

Marketing knowledge

Tools

CRM

AI tools

Marketing automation

Job description

To support the execution of digital Marketing and demand generation activities across Zeus Packaging’s European markets, helping increase visibility, attract relevant audiences, generate leads and maintain consistent digital communication.

This is a hands-on junior role focused on implementation, coordination and performance tracking, working closely with the Marketing lead and the Marketing Intelligence & Growth Specialist.

Key responsibilities

Digital campaigns and demand generation

• Support the preparation, implementation and monitoring of digital campaigns across relevant European markets.
• Assist with campaign setup, scheduling, audience selection and content coordination.
• Support email Marketing campaigns and newsletters, including audience organisation, list hygiene and campaign preparation.
• Help prepare landing page content, lead capture forms and other campaign assets.
• Support the execution of lead generation initiatives and the organisation of incoming leads.
• Coordinate campaign materials and adaptations according to market requirements.

Content and social media management

• Support the planning and scheduling of content for corporate social media accounts.
• Assist with the creation and adaptation of copy and visual content for different markets and audiences.
• Help maintain consistent brand messaging across channels.
• Coordinate content calendars and ensure that publications are prepared, reviewed and scheduled on time.
• Support the management and development of relevant country-specific digital channels.

Campaign performance and reporting

• Monitor basic campaign metrics, including reach, traffic, engagement, clicks and conversions where available.
• Prepare regular performance reports and maintain campaign tracking records.
• Help identify opportunities to improve content, targeting and campaign execution.
• Ensure that links, forms, tracking parameters and other campaign elements are checked before publication.
• Organise campaign results so they can be analysed by the Marketing Intelligence & Growth Specialist.

Data and lead organisation

• Support the organisation and maintenance of Marketing databases and contact lists.
• Assist with data cleaning, segmentation and the correct categorisation of leads.
• Help ensure that campaign leads are recorded and transferred to the appropriate processes or teams.
• Support the maintenance of accurate campaign and lead tracking information.
• Flag incomplete data, inconsistencies or operational issues.

AI-supported Marketing execution

• Use approved AI tools to support first drafts of copy, content adaptation, translation, research and brainstorming.
• Use AI to assist with repetitive tasks and improve the efficiency of campaign preparation.
• Check AI-generated content for accuracy, tone, brand consistency and suitability for each market before submission.
• Follow company guidelines on confidentiality, data protection and the use of AI.
• Support the testing of AI-assisted workflows under the guidance of the Marketing lead.

AI will be used as a productivity tool, not as a substitute for human review, brand judgement or commercial decision-making.

Coordination and operational support

• Coordinate with the Marketing lead, Marketing Intelligence & Growth Specialist and relevant Country Managers.
• Follow established Marketing processes and publication checklists.
• Keep campaign calendars, assets and working files organised.
• Support the preparation of Marketing materials and documentation.
• Track deadlines and flag delays or missing information.

Expected contribution

During the internship, the candidate will help ensure that digital Marketing activities are implemented consistently and efficiently across markets, with better organisation of content, campaigns and lead data.

The role will also contribute to improving the quality and availability of campaign information, enabling the Marketing team to evaluate performance and identify opportunities for improvement.

Candidate profile

Education and skills

• Currently studying, or recently qualified in, Marketing, Digital Marketing, Communications, Advertising or a related field.
• Basic understanding of digital Marketing, social media and email campaigns.
• Interest in B2B Marketing, lead generation and commercial growth.
• Good written communication skills and attention to detail.
• Comfortable working with spreadsheets and digital platforms.
• Interest in learning about analytics, CRM, Marketing automation and AI tools.
• English proficiency sufficient to support communication and content coordination across European markets; additional European languages are an advantage.

Working style

• Organised, proactive and detail-oriented.
• Willing to learn and take responsibility for execution.
• Comfortable working with deadlines and established processes.
• Able to coordinate tasks across different markets and stakeholders.

Working conditions

• Location: Getafe, Madrid, Spain.
• Home Office: Monday and Friday
  Office attendance: 3 days per week (Tuesday, Wednesday, and Thursday).
• Working hours: 25-30 hours per week, subject to the internship agreement.
• Schedule: Monday to Friday, within the Marketing team's working hours.

• Internship role, working closely with the Marketing lead and Marketing Intelligence & Growth Specialist.
• The specific internship arrangement, duration and working conditions will be defined with HR.