Digital Marketing and E-commerce Specialist

Placements24; O Mente; A distancia; EUR 38.000 - 58.000; Jornada completa

Descripción de la vacante

Placements24 is seeking a versatile Digital Marketing and E‑commerce Specialist to join a growing online retailer. This remote role includes occasional visits to Queenstown, Eastern Cape, and focuses on driving traffic, conversions, and sales through SEO, SEM, social media, and email campaigns.

The ideal candidate has 3+ years in digital marketing for e‑commerce, strong analytics, CMS/HTML basics, and proven paid ads experience across Google Ads and Facebook Ads.

Formación

• Bachelor's degree in Marketing, Digital Media, Business Administration, or related field.
• Minimum of 3 years of experience in digital marketing with focus on e‑commerce.
• Proven experience in SEO, SEM, social media marketing, and email marketing.
• Proficiency in Google Analytics and experience with other web analytics tools.
• Experience managing paid advertising campaigns (Google Ads, Facebook Ads).
• Excellent written and verbal communication skills.
• Strong analytical and problem‑solving abilities.
• Familiarity with CMS and basic HTML/CSS is a plus.
• Ability to work independently and remotely.

Responsabilidades

• Develop, implement, and manage digital marketing campaigns across search engines, social media, email, and display advertising.
• Optimize website content and structure for SEO to improve organic rankings.
• Manage paid ads campaigns (Google Ads, Meta Ads) and optimize for ROI.
• Create engaging content for social media and email marketing to drive engagement and conversions.
• Analyze website traffic and campaign performance using Google Analytics and provide actionable insights.
• Collaborate with the e-commerce team to align marketing with sales goals and promotions.
• Monitor industry trends and competitors to identify opportunities and best practices.
• Assist in managing the e-commerce website, including product updates and content management.
• Support customer acquisition and retention strategies across digital channels.
• Contribute to the overall digital marketing strategy and execution plan.

Conocimientos

Digital marketing

SEO/SEM

Social media

Email marketing

Google Analytics

CMS/HTML basics

Educación

Bachelor's degree in Marketing

Herramientas

Google Ads

Facebook Ads

Descripción del empleo

About the Role

Our client, a growing online retailer, is looking for a versatile Digital Marketing and E-commerce Specialist to join their dynamic team. This role, which can be performed remotely with occasional visits to Queenstown, Eastern Cape, will focus on executing and optimizing digital marketing campaigns to drive traffic, conversions, and sales for the e-commerce platform. The ideal candidate will have a strong understanding of various digital marketing channels, SEO, SEM, social media, and email marketing, coupled with a passion for e-commerce. You will be instrumental in managing online advertising, analyzing campaign performance, and contributing to the overall digital strategy. This is a fantastic opportunity for a driven marketer to make a significant impact in a growing online business and gain broad experience across multiple digital disciplines.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various channels including search engines (SEO/SEM), social media, email, and display advertising.
• Optimize website content and structure for search engines to improve organic search rankings and visibility.
• Manage paid advertising campaigns on platforms like Google Ads and Meta Ads, monitoring performance and optimizing for ROI.
• Create engaging content for social media platforms and email marketing campaigns to drive customer engagement and conversions.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, providing regular reports with actionable insights.
• Collaborate with the e-commerce team to ensure marketing efforts are aligned with sales goals and promotional activities.
• Monitor industry trends and competitor activities to identify new opportunities and best practices.
• Assist in managing the e-commerce website, including product updates and content management.
• Support the customer acquisition and retention strategies through various digital channels.
• Contribute to the overall digital marketing strategy and execution plan.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 3 years of experience in digital marketing, with a focus on e-commerce.
• Proven experience in SEO, SEM, social media marketing, and email marketing.
• Proficiency in Google Analytics and experience with other web analytics tools.
• Experience managing paid advertising campaigns (Google Ads, Facebook Ads).
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Familiarity with content management systems (CMS) and basic HTML/CSS is a plus.
• Ability to work independently and collaboratively in a remote environment.
• A passion for digital marketing and e-commerce trends.

Benefits

Our client offers a competitive salary, remote working flexibility, opportunities for professional development, and a collaborative team culture. Employees will benefit from the chance to work on diverse marketing initiatives and contribute directly to the growth of an online business. Occasional travel to Queenstown, Eastern Cape may be required. This role is ideal for a proactive marketer looking to expand their expertise in the e-commerce space.