Creative Strategist

Tas Digital Agency; Badajoz; A distancia; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-first culture

Flexible schedule

Professional development budget

Health/dental/vision benefits

Paid time off

Descripción de la vacante

Tas Digital Agency is seeking a seasoned Digital Marketing Strategist to architect and execute innovative campaigns that drive customer acquisition and engagement. This fully remote role requires strategic thinking, data-driven decision making, and the ability to translate insights into actionable plans.

Responsibilities include leading SEO/SEM, content strategy, email marketing, and paid advertising, while collaborating with cross-functional teams to optimize the customer journey.

Formación

• Minimum 4 years of experience in digital marketing strategy and execution.
• Proven success in managing SEO/SEM campaigns, social media marketing, and email marketing.
• Strong analytical skills with web analytics experience.
• Expertise in keyword research and competitive analysis tools.
• Excellent written and verbal communication skills for digital content.
• Experience with marketing automation platforms and CRM systems.
• Ability to manage multiple projects in a remote environment.

Responsabilidades

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Define target audiences, KPIs, and campaign objectives.
• Manage and optimize paid advertising campaigns on Google Ads, Bing Ads, and social networks.
• Oversee content strategy, creation, and distribution to boost brand visibility.
• Conduct in-depth keyword research and competitive analysis to inform SEO and content strategies.
• Analyze website traffic and campaign performance using analytics tools and reporting platforms.
• Collaborate with design, development, and sales teams to ensure cohesive messaging.
• Identify new digital marketing channels and emerging technologies to drive innovation.
• Prepare regular performance reports with insights and recommendations to stakeholders.
• Stay updated with industry trends and algorithm updates.

Conocimientos

SEO & SEM strategy

Digital analytics

Content marketing

Email marketing

Social media marketing

A/B testing

CRM & marketing automation

Educación

Bachelor's degree in Marketing

Bachelor's degree in Digital Media

Herramientas

Google Analytics

Adobe Analytics

SEMrush/Ahrefs

Descripción del empleo

About the Role

Our client is seeking a highly motivated and experienced Digital Marketing Strategist to join their fully remote team. This role is critical for architecting and executing innovative digital marketing campaigns that drive customer acquisition and engagement. You will be instrumental in shaping our online presence and ensuring our marketing efforts align with business objectives. We are looking for a strategic thinker with a deep understanding of the digital landscape, a passion for data-driven decision-making, and the ability to translate complex insights into actionable plans. This is a fully remote position, providing maximum flexibility for you to excel from anywhere.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Define target audiences, key performance indicators (KPIs), and campaign objectives.
• Manage and optimize paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media networks.
• Oversee content strategy, creation, and distribution to enhance brand visibility and engagement.
• Conduct in-depth keyword research and competitive analysis to inform SEO and content strategies.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics and other reporting platforms.
• Collaborate with design, development, and sales teams to ensure cohesive brand messaging and customer journey optimization.
• Identify new digital marketing channels and emerging technologies to drive innovation.
• Prepare regular performance reports, presenting key insights and recommendations to stakeholders.
• Stay current with industry trends, algorithm updates, and best practices in digital marketing.

Requirements

• Minimum of 4 years of experience in digital marketing strategy and execution.
• Proven success in managing and optimizing SEO/SEM campaigns, social media marketing, and email marketing.
• Strong analytical skills with demonstrated experience using web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Expertise in keyword research and competitive analysis tools.
• Excellent written and verbal communication skills, with a talent for crafting compelling digital content.
• Experience with marketing automation platforms and CRM systems.
• Ability to manage multiple projects and deadlines in a fast-paced, remote environment.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Proactive, self-starter attitude with a strong sense of ownership and accountability.
• Demonstrated ability to work independently and collaborate effectively within a virtual team.

Benefits

• Competitive salary package.
• Fully remote work offering significant flexibility and work-life balance.
• Comprehensive health, dental, and vision benefits.
• Opportunities for professional growth and skill development.
• Generous paid time off.
• Access to leading marketing tools and resources.
• Be part of an innovative and supportive remote-first company culture.
• Direct influence on the company's digital strategy and growth.
• Chance to work on diverse and challenging projects.