Digital Campaign Manager (Queenstown)

Placements24; O Mente; A distancia; EUR 22.000 - 35.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Performance-based bonus structure

Private medical insurance

Professional development

Descripción de la vacante

Placements24 is seeking an experienced Digital Campaign Manager to drive our online advertising and promotions. This fully remote role supports marketing operations across Google, social, display, and email channels from anywhere in South Africa, with a focus on generating qualified leads and online sales while maximizing ROAS.

You will plan, execute, test, and optimize campaigns, manage budgets, analyze performance data, and collaborate with creative teams to craft compelling messaging.

Formación

• Bachelor's degree in Marketing or related field.
• 3–5 years in digital campaign management or paid media.
• Hands-on with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager.
• Strong analytics and data-driven approach.

Responsabilidades

• Plan, develop, and implement data-driven digital marketing campaigns across multiple platforms (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads).
• Manage campaign budgets effectively to maximize ROAS.
• Monitor campaign performance daily and analyze key metrics (CTR, CPC, conversion rate, ROAS).
• Conduct A/B testing on ad creatives, targeting, landing pages, and bidding strategies.
• Optimize campaigns for lead generation, sales, and defined business objectives.
• Collaborate with content and design teams to create compelling ad copy and visuals.
• Stay up-to-date with latest trends and best practices in digital advertising.

Conocimientos

Data-driven marketing

Analytical skills

Budget management

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Descripción del empleo

About the Role

Our client, a growing online retail business, is seeking an experienced Digital Campaign Manager to drive their online advertising and promotional efforts. This is a remote position, allowing you to work from anywhere in South Africa, supporting marketing operations that may have ties to the Queenstown, Eastern Cape region. The Digital Campaign Manager will be responsible for planning, executing, monitoring, and optimizing all paid digital marketing campaigns across various channels, including search engines, social media, display networks, and email. The primary goal is to generate qualified leads, drive online sales, and achieve a positive return on ad spend (ROAS). You will manage campaign budgets, conduct A/B testing, analyze performance data, and collaborate with creative and content teams to ensure compelling campaign creatives and messaging. We are looking for a data-driven individual with a strong understanding of digital advertising platforms, analytics, and performance marketing principles. This role offers a fantastic opportunity to take ownership of campaigns and significantly impact the company's growth trajectory in the competitive e-commerce space.

Key Responsibilities

• Plan, develop, and implement data-driven digital marketing campaigns across multiple platforms (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
• Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize ROAS.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, conversion rates, and ROAS.
• Conduct A/B testing on ad creatives, targeting, landing pages, and bidding strategies to continuously improve campaign effectiveness.
• Optimize campaigns for lead generation, sales, and other defined business objectives.
• Collaborate with content and design teams to create compelling ad copy, visuals, and landing pages.
• Stay up-to-date with the latest trends, technologies, and best practices in digital advertising and performance marketing.
• Generate regular performance reports, providing insights and actionable recommendations to stakeholders.
• Identify new opportunities for campaign growth and audience expansion.
• Ensure all campaigns comply with platform policies and industry regulations.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 3-5 years of experience in digital campaign management, performance marketing, or paid media.
• Proven hands-on experience with major advertising platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
• Strong understanding of campaign optimization techniques and strategies.
• Proficiency in web analytics tools (e.g., Google Analytics) for tracking and reporting.
• Excellent analytical and problem-solving skills, with a data-driven approach.
• Strong written and verbal communication skills.
• Ability to manage budgets and track performance meticulously.
• Experience with marketing automation and CRM systems is a plus.
• Self-starter with the ability to work independently and manage projects effectively in a remote environment.

Benefits

Our client offers a competitive salary and comprehensive benefits package, including a performance-based bonus structure, private medical insurance, and opportunities for professional development. This is a fully remote role, providing excellent flexibility and work-life balance. You will have access to cutting-edge digital advertising tools and resources. The company promotes a culture of innovation and collaboration, with regular virtual team meetings and opportunities for professional growth. Join a dynamic and growing e-commerce business where your contributions will be valued and you will have a significant impact on driving business success, regardless of your physical location within South Africa, with strategic support for areas like Queenstown, Eastern Cape.