Web Analytics Specialist: GA4, GTM & Looker Studio
Publicis Groupe España
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Descripción de la vacante
Publicis Groupe España is seeking an outstanding Web Analyst with strong experience in digital analytics, tracking implementation, and data visualization. You will translate business needs into measurement strategies across digital ecosystems and deliver actionable insights for FMCG and automotive clients.
You will configure, QA, and maintain GA4 and GTM implementations, build Looker Studio dashboards, and collaborate with clients and external teams to ensure data-driven decisions and KPI
Formación
- Experience with GA4 and GTM for tracking implementation.
- Strong QA and debugging for analytics implementations.
- Ability to design dashboards and reports in Looker Studio.
- Experience analyzing CRM/email performance and multichannel campaigns.
Responsabilidades
- Configure and maintain tracking via GTM across multi-domain environments.
- Conduct QA and validations of data layers and event implementations.
- Analyze digital behavior and CRM/email performance for FMCG and automotive clients.
- Design, automate and maintain Looker Studio dashboards for stakeholders.
- Collaborate with clients and external teams to translate requirements into tracking specs.
- Ensure measurement strategies align with business objectives and KPIs.
Conocimientos
Herramientas
Descripción del empleo
Publicis Groupe España is seeking an outstanding Web Analyst with strong experience in digital analytics, tracking implementation, and data visualization. You will translate business needs into measurement strategies across digital ecosystems and deliver actionable insights for FMCG and automotive clients.
You will configure, QA, and maintain GA4 and GTM implementations, build Looker Studio dashboards, and collaborate with clients and external teams to ensure data-driven decisions and KPI
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