Digital Analytics Specialist

83data; España; Presencial; EUR 32.000 - 52.000; Jornada completa

Descripción de la vacante

83data is seeking a Digital Analytics Specialist to join its digital and marketing analytics team. You will support measurement, tracking and analysis across brands, websites and markets, collaborating with marketing teams, developers and agencies to turn data into actionable insights.

The role requires hands-on experience with Google Analytics 4, Google Tag Manager, and building dashboards with Looker Studio, Power BI or Tableau. Strong English communication and analytical skills are essential.

Formación

• 2–4 years of experience in digital analytics or marketing analytics.
• Hands-on experience with Google Analytics 4.
• Practical knowledge of Google Tag Manager.
• Understanding of digital marketing channels, attribution and conversion tracking.
• Experience creating dashboards with Looker Studio, Power BI or Tableau.
• Strong analytical skills and attention to detail.
• Excellent communication with marketing, technical and business stakeholders.
• Professional working proficiency in English.

Responsabilidades

• Support the implementation and maintenance of digital tracking across websites and platforms.
• Configure and validate tracking using GA4 and GTM.
• Define and document events, conversions and tracking requirements.
• Monitor data quality and troubleshoot tracking issues.
• Collaborate with developers and external agencies on tracking solutions.
• Create and maintain dashboards and reports with Looker Studio, Power BI or Tableau.
• Analyse website and campaign data to identify trends and opportunities.
• Support marketing teams with campaign performance analysis across channels.
• Translate business questions into measurable KPIs and reporting.
• Assist with data extraction, validation and analysis using SQL/BigQuery.
• Maintain documentation of tracking setups and data sources.
• Support data integration and marketing technology projects.

Conocimientos

GA4

GTM

Dashboarding

SQL

Data analysis

English

Cross-functional

Herramientas

Looker Studio

Power BI

Tableau

Google BigQuery

Descripción del empleo

This global organisation is looking for a Digital Analytics Specialist to join their digital and marketing analytics team. This role will support the measurement, tracking and analysis of their digital ecosystem across multiple brands, websites and markets. You will work closely with marketing teams, media agencies, developers and other stakeholders to ensure that digital activity is tracked correctly and transformed into clear, actionable insights. The ideal candidate combines hands‑on experience in web analytics and tracking implementation with strong analytical skills and the ability to communicate findings to both technical and non‑technical stakeholders.

Key responsibilities:

• Support the implementation and maintenance of digital tracking across websites and digital platforms.
• Configure and validate tracking using Google Analytics 4 and Google Tag Manager.
• Define and document events, conversions, parameters and tracking requirements.
• Monitor data quality and identify tracking issues, discrepancies and unexpected changes in performance.
• Collaborate with developers and external agencies to implement and troubleshoot tracking solutions.
• Support the configuration of Google Ads and Meta conversion tracking.
• Create and maintain dashboards and reports using tools such as Looker Studio, Power BI or similar platforms.
• Analyse website, campaign and user behaviour data to identify trends, opportunities and areas for improvement.
• Support marketing teams with campaign performance analysis across paid media, organic traffic, email and other digital channels.
• Translate business questions into measurable KPIs, reports and analytical requirements.
• Assist with data extraction, validation and analysis using SQL, BigQuery or similar data platforms.
• Maintain clear documentation of tracking setups, data sources, KPIs and reporting processes.
• Support ongoing projects related to data integration, digital measurement and marketing technology.

Required experience and skills:

• 2 to 4 years of experience in digital analytics, marketing analytics, web analytics or a similar role.
• Hands‑on experience with Google Analytics 4.
• Practical knowledge of Google Tag Manager.
• Understanding of digital marketing channels, attribution and conversion tracking.
• Experience creating dashboards and reports using Looker Studio, Power BI, Tableau or similar tools.
• Strong analytical skills and attention to detail.
• Ability to investigate data discrepancies and troubleshoot tracking issues.
• Good communication skills and the ability to work with marketing, technical and business stakeholders.
• Professional working proficiency in English.

Nice to have:

• Experience with SQL and Google BigQuery.
• Knowledge of Google Ads, Meta Ads or other paid media platforms.
• Familiarity with CRM and marketing automation platforms such as HubSpot or Salesforce.
• Experience working across multiple countries, brands or websites.
• Knowledge of A/B testing and conversion rate optimisation.

What we are looking for:

We are looking for someone curious, proactive and comfortable working across both technical and business topics. You should enjoy investigating how data is collected, understanding why numbers do not always match and helping teams make better decisions based on reliable information. This is a hands‑on role with the opportunity to contribute to the development of the organisation’s digital analytics capabilities across brands and markets.