Web Analytics Specialist

Odixcity Consulting; España; Presencial; EUR 42.000 - 66.000; Jornada completa

Descripción de la vacante

Odixcity Consulting is seeking a detail-oriented Web Analytics Specialist to turn data into strategic insights, optimizing website performance, campaigns, and conversions.

You will implement tracking, analyze user behavior, and create dashboards; collaborate with marketing and development teams to run A/B tests; strong GA4/GTM and SQL skills required; reliable internet connection essential.

Formación

• 3-5 years of hands-on experience in web analytics, data analysis or digital marketing analytics.
• Expert proficiency with GA4 and GTM; SQL or Looker Studio knowledge is a plus.
• Strong ability to interpret data, identify trends, and tell data-driven narratives.
• Basic knowledge of HTML/JavaScript for tag implementation.
• Reliable internet connection and ability to meet deadlines in a fast-paced environment.

Responsabilidades

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics and tag management systems like Google Tag Manager to ensure accurate, granular data collection.
• Analyze web traffic patterns, user behavior, and conversion funnels to identify optimization opportunities.
• Develop and manage customized, easy-to-understand dashboards and reports (e.g., Looker Studio/Data Studio, Tableau) to track KPIs for stakeholders.
• Collaborate with marketing and development teams to design and execute A/B and multivariate tests to improve user experience and increase conversion rates.
• Regularly audit tracking implementations to detect and debug data gaps or issues.
• Provide proactive, actionable recommendations based on data findings to improve digital marketing effectiveness and ROI.

Conocimientos

Analytical thinking

Data interpretation

Attention to detail

Communication

Problem solving

Herramientas

GA4

Google Tag Manager

Looker Studio

Tableau

SQL

Descripción del empleo

Job Summary

We are seeking a detail-oriented, data-driven Web Analytics Specialist to join our team and help drive strategic decision-making through data. You will be responsible for implementing tracking, analyzing user behavior, and creating actionable reports to optimize our website performance, marketing campaigns, and conversion rates. The ideal candidate thrives on transforming complex data into clear insights and is highly self-motivated.

Job Summary

We are seeking a detail-oriented, data-driven Web Analytics Specialist to join our team and help drive strategic decision-making through data. You will be responsible for implementing tracking, analyzing user behavior, and creating actionable reports to optimize our website performance, marketing campaigns, and conversion rates. The ideal candidate thrives on transforming complex data into clear insights and is highly self-motivated.

Job Responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics and tag management systems like Google Tag Manager to ensure accurate, granular data collection.
• Analyze web traffic patterns, user behavior, and conversion funnels to identify optimization opportunities.
• Develop and manage customized, easy-to-understand dashboards and reports (e.g., Looker Studio/Data Studio, Tableau) to track KPIs for stakeholders.
• Collaborate with marketing and development teams to design and execute A/B and multivariate tests to improve user experience and increase conversion rates.
• Regularly audit tracking implementations to detect and debug data gaps or issues.
• Provide proactive, actionable recommendations based on data findings to improve digital marketing effectiveness and ROI.

Job Requirements

• Must have 3-5 years of hands-on experience in web analytics, data analysis, or digital marketing analytics.
• Expert proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM). Experience with SQL or data visualization tools (Looker Studio) is a plus.
• Strong ability to interpret data, identify trends, and create data-driven narratives.
• Basic knowledge of HTML/Javascript is highly preferred for tag implementation.
• A stable, high-speed, and reliable internet connection is required and strong back-up internet supply.
• Must possess exceptional attention to detail, and ability to meet deadlines in a fast-paced environment.