Demand Generation Manager (Spain)

Clio; Banyoles; Presencial; EUR 70.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid model

Wellness programs

Parental leave

Equitable compensation

Employee wellness

Descripción de la vacante

Clio is seeking an experienced Demand Generation Lead for the Spanish market. You will design and own multi-channel campaigns across paid search, paid social, webinars, and events, driving ambitious growth with data-driven strategy.

You will manage external agencies, set targets, and coordinate with Sales, Content, Design, and Product Marketing to optimize lead flow and pipeline impact in a fast-paced B2B SaaS environment.

Formación

• Proven track record in demand generation within B2B SaaS.
• Ability to translate market insights into campaigns across channels.
• Strong analytical skills to measure pipeline contribution and CPL.

Responsabilidades

• Develop and own Clio’s demand generation strategy for Spain, identifying the channels and programs for growth.
• Set targets and budget for paid search, paid social, webinars, and events; own performance.
• Lead multi-channel campaigns across Google Ads, LinkedIn, Meta; manage agencies and performance.
• Partner with Content, Design, and Product Marketing to ensure assets land with the right audience.
• Own reporting on pipeline contribution, CPL, conversions; build dashboards in Salesforce and Looker.
• Collaborate with Sales and Customer Success to optimize lead flow and feedback loops.

Conocimientos

Demand generation

Growth marketing

Campaign management

Agency management

Cross-functional influence

Data-driven strategy

Herramientas

Google Ads Manager

LinkedIn Campaign Manager

Meta Ads Manager

Salesforce

Looker

HubSpot

Descripción del empleo

• You are an experienced demand generation marketer with a proven track record of building and executing data-driven marketing strategies that hit ambitious targets
• You know how to move between strategic thinking and getting into the detail of a campaign when it needs your attention
• You have strong stakeholder management skills and can influence cross-functionally without formal authority over every team you work with
• You’re comfortable managing external agency relationships and holding them accountable to performance goals
• You’re motivated by ownership and want ambitious growth in Spain and are excited to help build it
• Strategy and Planning
• Develop and own Clio’s demand generation strategy for the Spanish market, identifying the channels and programs that will unlock the biggest growth
• Set targets and budget allocation across paid search, paid social, webinars, and events, and be accountable for performance against them
• Analyse the Spanish market and legal industry landscape to shape messaging, targeting, and campaign priorities
• Build the annual and quarterly demand gen plan for Spain in partnership with the broader EMEA marketing and sales leadership
• Campaign Leadership
• Lead the execution of integrated, multi-channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and events
• Own the relationship with external paid media agencies, setting strategy and holding them accountable for delivery and performance
• Direct A/B testing programs across creative, copy, and landing pages, and use results to keep sharpening the approach
• Partner with Content, Design, and Product Marketing to make sure campaign assets land with the right audience and message
• Performance and Reporting
• Own reporting on pipeline contribution, CPL, conversion, and other key demand gen metrics for Spain
• Build and maintain dashboards in Salesforce and Looker that give leadership visibility into what’s working
• Turn performance data into a clear point of view on where to double down and where to pull back
• Report regularly to EMEA marketing leadership on progress against targets
• Cross-Functional Partnership
• Work closely with Sales and Customer Success on lead flow, follow-up, and feedback loops
• Represent the Spanish market’s needs in broader EMEA marketing planning
• Build relationships with in-market stakeholders to keep campaigns grounded in what the Spanish legal market actually needs
• Own the demand generation strategy and budget for the Spanish market
• Lead and manage external agency relationships, holding them to performance targets
• Direct campaign execution across paid search, paid social, webinars, and events
• Own reporting and performance analysis, and use it to drive decisions
• Manage cross-functional relationships with Sales, Content, Design, Product Marketing, and Revenue Operations
• Build and maintain the campaign calendar and roadmap for Spain
• Represent Spain’s needs and opportunities within the broader EMEA marketing strategy

Benefits

• Specialized learning and development programs and access to an in-house performance coach
• Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor
• Access to pay transparency on all of our global roles
• Company equity for applicable employees
• RRSP-matching in Canada, 401k in the US, and pension plans in Ireland
• Hybrid model – striking the right balance between the benefits of in person connectivity that in office brings, and the flexibility of remote
• Flexible paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)
• Parental leave options for birthing and non-birthing parents
• A $500 contribution to your child’s RESP
• Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program
• Virtual and In-person Wellness Programs to support mental and physical health
• Paid time for volunteering through our Clio Gives program
• $2000 annual counseling benefit for CAD Clions

Proven experience managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic levelStrong communication and stakeholder management skills, with the ability to influence cross-functionally4+ years of experience in demand generation, growth marketing, or campaign management, ideally in a fast-paced B2B SaaS environmentExperience managing external agencies or vendors, including holding them accountable to targetsExperience working in or with the Spanish market specificallyAbility to plan, prioritise, and execute multiple projects simultaneouslyStrong analytical skills and experience using data to shape marketing strategyGoogle AnalyticsGoogle Ads and LinkedIn Campaign Manager or Meta Ads Manager, at a strategic levelSalesforce or equivalent CRM toolsGoogle WorkspaceLooker or similar reporting and BI toolsAsana or similar project management toolsFamiliarity with CRM systems such as SalesforceExperience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)Experience in high-velocity B2B SaaSLegal industry knowledge or experience within the Spanish legal marketExperience using tools like Salesforce, Asana, and Dreamdata to measure, track, and optimise campaign performanceFamiliarity with AI tools such as Claude or other generative AI platforms for marketing support, content iteration, or workflow efficiency