CRO Lead: End-to-End Experimentation for ROI Growth

twentysix; Madrid; Híbrido; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible hours

25 days vacation

Hybrid/Remote/On-site model

Career development and training

English improvement classes

No dress code

Exclusive discounts

Coverflex access

Maternity and diversity initiatives

Descripción de la vacante

VML The Cocktail is seeking a CRO Consultant (mid) to lead end-to-end experimentation programs across international projects. You will define what to test, why, and how impact is measured, while driving a structured, scalable ROI-focused approach.

Requirements include 3+ years in CRO and strong Adobe Target and Analytics skills. You will collaborate with UX, analytics, and development teams in a hybrid or remote setup.

Formación

• More than 3 years of CRO experience focused on digital experimentation.
• Solid knowledge of Adobe Target and Adobe Analytics (certification valued).
• Experience defining roadmaps, experimentation frameworks and prioritization.
• Ability to connect data to business impact (ROI, performance).
• Experience working with multiple stakeholders and multidisciplinary teams.
• Strong English proficiency: B2 or higher for international projects.
• Nice to have: experience leveraging customer data (CRM/CDP like Salesforce) in experimentation and personalization; AEM, GA4.

Responsabilidades

• Lead end-to-end CRO experimentation programs for a project, defining what to test, why, and how impact is measured.
• Define and evolve the experimentation roadmap aligned with business goals.
• Identify opportunities, generate hypotheses, and prioritize backlog of tests.
• Define KPIs, measurement plans, and ensure quality of analysis.
• Interpret results and translate into decisions and impact recommendations.
• Coordinate UX, analytics, and development teams for proper execution.
• Monitor business uplift, ROI, and ensure methodological consistency.

Conocimientos

Adobe Target

Adobe Analytics

Experimentation

ROI

Herramientas

AEM

GA4

Salesforce (CRM/CDP)

Descripción del empleo

VML The Cocktail is seeking a CRO Consultant (mid) to lead end-to-end experimentation programs across international projects. You will define what to test, why, and how impact is measured, while driving a structured, scalable ROI-focused approach.

Requirements include 3+ years in CRO and strong Adobe Target and Analytics skills. You will collaborate with UX, analytics, and development teams in a hybrid or remote setup.