CRM Manager

Qoria; Barcelona; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Enhanced holiday & family leave

Tech allowance

Job summary

Qustodio by Qoria is seeking a CRM Manager to own our lifecycle marketing and CRM tooling, driving activation, engagement and retention for families using our products.

You’ll manage Braze canvases, segmentation and triggered messaging, collaborate with Engineering, Data, Design, Customer Support and Marketing, and report on lifecycle KPIs to improve activation and conversion.

Qualifications

• 3+ years in CRM or lifecycle marketing, ideally in a subscription app, consumer SaaS.
• Hands-on experience with Braze or a comparable CRM platform, including canvases, segmentation and triggered messaging.
• A product mindset: you think in user journeys, activation milestones and behavioral data, not just campaign sends.
• Strong knowledge of email best practices, deliverability and privacy regulations such as GDPR.
• A rigorous testing approach and strong analytical skills, with comfort working in dashboards and alongside data teams.
• Clear, concise writing and the ability to communicate results and recommendations to stakeholders.
• Ability to own an established program independently, ramp up quickly and manage multiple priorities.

Responsibilities

• Own onboarding/onboarding experiences and activation journeys to convert signups into active users.
• Trigger messaging using product data at moments that matter (e.g., blocks, limits, new app installs).
• Drive adoption of new features and how they’re introduced to parents.
• Build retention journeys that deepen product usage beyond the first 30 days.
• Collaborate with Customer Support to keep Help Center aligned with the product.
• Own Braze instance: canvases, segmentation and data quality.
• Coordinate with Engineering on event tracking and data flows.
• Uphold email deliverability, frequency and consent best practices.
• Orchestrate multi-channel messaging (email, push, in-app) as a cohesive experience.
• Manage the CRM calendar across departments.
• Continuously test/optimize activation, engagement and conversion.
• Report lifecycle KPIs alongside product metrics and drive action.
• Incorporate customer feedback into product decisions through surveys and Support insights.

Skills

CRM

Lifecycle marketing

Braze

Product mindset

Email deliverability

Analytics

Written comms

Stakeholder mgmt

Tools

Braze

Job description

Want to deliver tech with purpose, with people who care?

Join us in our mission to create solutions that help keep children safe online.

Who are we?

Headquartered in Perth, Australia, with offices around the world, Qoria is an ASX-listed global leader in child digital safety technology and services. We are a purpose-driven business operating under the Linewize brand in North America and Asia Pacific, the Smoothwall brand in the UK, the Qustodio brand in EMEA, and Qoria LK in Sri Lanka.

Our solutions are used by schools, school districts, and parental communities to protect children from harmful online content, identify students at risk based on their digital behaviours, and help teachers maintain focus and safe learning environments in the digital classroom. Today, 30,000 schools and 7 million parents rely on our solutions to help keep 25 million children safe across 180 countries worldwide.

What’s the opportunity:

Qustodio supports families with innovative tools and meaningful guidance for a healthy and safe digital experience. As our CRM Manager , you’ll make sure every parent experiences that value quickly and gets more from it over time. You’ll own our lifecycle program and CRM tooling from signup onward: driving parents to protect their child’s device, set up the parent app, and see protection in action, then keeping them engaged with timely, relevant, well-crafted communication.

You’ll step into an established, high-performing program with one clear goal: to keep improving it. By continuously testing, optimizing and exploring new opportunities, you’ll drive measurable gains in activation, engagement and conversion. Reporting to the VP of Product, you’ll work closely with Engineering, Data, Design, Customer Support and Marketing.

Here’s how you’ll do it:

• Product activation and engagement

Own the onboarding experience that turns signups into active users, guiding parents from protecting a child’s device to seeing protection in action.

Use product data and user behavior to trigger messaging at the moments that matter, such as blocked content, screen time limits or new app installs.

As part of the Product team, drive adoption of new features and shape how they’re introduced to parents.

Build retention journeys that deepen product usage and show ongoing value beyond the first 30 days.

Work with Customer Support to keep the Help Center accurate and aligned with the product, so parents can set up and get value on their own.

• CRM tooling and channels

Own Qustodio’s Braze instance: canvases, segmentation, triggers and data quality.

Work with Engineering to keep event tracking and product data flowing reliably into Braze.

Uphold email best practices across deliverability, accessibility, frequency and consent.

Orchestrate email, push and in-app messaging as one consistent experience, coordinating with Marketing, QA, Design and Localization.

Manage the CRM calendar across departments.

• Testing, insights and growth

Continuously test and optimize to improve activation, engagement and conversion.

Identify new opportunities across segments, journeys, channels and Braze capabilities.

Report on lifecycle KPIs alongside product metrics and turn learnings into action.

Bring the voice of the customer into product decisions through surveys and Customer Support insights, and keep the Help Center aligned with lifecycle messaging.

What you will bring:

• 3+ years in CRM or lifecycle marketing, ideally in a subscription app, consumer SaaS.
• Hands‑on experience with Braze or a comparable CRM platform, including canvases, segmentation and triggered messaging.
• A product mindset: you think in user journeys, activation milestones and behavioral data, not just campaign sends.
• Strong knowledge of email best practices, deliverability and privacy regulations such as GDPR.
• A rigorous testing approach and strong analytical skills, with comfort working in dashboards and alongside data teams.
• Clear, concise writing and the ability to communicate results and recommendations to stakeholders.
• Ability to own an established program independently, ramp up quickly and manage multiple priorities.

Why choose Qustodio by Qoria?

In this role, you can expect

• Enhanced holiday & family leave
• Tech Allowance
  .... and much more

More importantly, you’ll:

• Support tech with purpose..

At Qustodio by Qoria, your work truly matters. With every customer interaction, you’ll be helping children stay safe online. It feels good to do good.

• With people who care...

One of our values is ‘Care, Always’. Our Support Team lives and breathes that, every day. We also look after each other and help create a supportive environment for all.

• Through work that you love...

Working in this role takes skill, energy and resilience. It can also be incredibly rewarding. Here, your efforts will be visible and you’ll love the impact you have.

• And a career that you own...

A proven career path forward, with real opportunities to progress your career into other teams and departments within the company. Exposure to industry leading tech, developed in-house by an amazing engineering team. Regular company wide lunch and learn sessions