CRM & Growth Manager

Ace Alliance; España; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

International team environment

Industry events access

Career development opportunities

Mental health support

Job summary

Ace Alliance in Spain is seeking a CRM & Growth Manager to drive audience growth, engagement, and commercial opportunities across iGaming partnerships. You will lead CRM strategies, targeted email campaigns, and automated journeys, turning engagement into measurable results.

Collaborating with Sales, Content, and Marketing, you will optimise lead generation, build audiences across channels, and monetise communities through newsletters, campaigns, and partnerships.

Qualifications

• 3–5+ years of experience in CRM, lifecycle marketing, email marketing, or marketing automation within iGaming, affiliate marketing, B2B media, or digital publishing.
• Hands-on experience managing CRM and marketing automation platforms such as HubSpot, ActiveCampaign, Customer.io, Braze, Salesforce, or equivalent.
• Proven experience building and monetising contact databases through segmentation, automated campaigns, lead nurturing, and targeted communications.
• Strong understanding of the iGaming affiliate ecosystem, including operators, affiliate programmes, media partnerships, CPA, revenue share, and hybrid commercial models.
• Experience developing B2B lead-generation and nurturing strategies targeting iGaming operators, affiliate managers, marketing teams, and other industry decision-makers.
• Ability to translate audience engagement and CRM activity into measurable commercial outcomes, including qualified leads, partnership opportunities, conversions, and revenue.
• Strong analytical skills, including experience with campaign reporting, CRM attribution, conversion funnels, A/B testing, and database performance.
• Working knowledge of GDPR, email marketing regulations, and compliance requirements relevant to the iGaming industry.
• Experience collaborating with content, SEO, sales, affiliate, marketing and business development teams.
• Proactive, commercially driven mindset with the ability to independently develop, execute, and optimise marketing initiatives.

Responsibilities

• Develop and execute targeted reactivation campaigns to re-engage inactive audiences, dormant leads, and former partners, driving renewed engagement and commercial opportunities.
• Own and develop the company’s CRM strategy, including database management, segmentation, contact enrichment, data quality, and GDPR compliance.
• Build and optimise automated lifecycle campaigns targeting B2B audiences, including iGaming operators, affiliate programmes, suppliers, and industry professionals.
• Develop lead-nurturing workflows that convert website visitors, newsletter subscribers, and engaged audiences into qualified commercial opportunities.
• Create targeted email campaigns promoting industry content, media products, advertising opportunities, partnerships, and other commercial offerings.
• Work closely with Sales team to align CRM campaigns with pipeline generation, lead qualification, and commercial objectives.
• Establish reporting frameworks covering engagement, lead conversion, campaign-attributed opportunities, and revenue contribution.
• Continuously improve email deliverability, database engagement, segmentation accuracy, and marketing automation performance.
• Develop, grow, and engage communities across Telegram, WhatsApp, Discord, and other relevant channels, driving audience acquisition, retention, reactivation, and monetisation opportunities.

Skills

CRM

Lifecycle marketing

Email marketing

Marketing automation

Tools

HubSpot

ActiveCampaign

Customer.io

Braze

Salesforce

Job description

We are looking for a CRM & Growth Manager to join our growing and dynamic team. As a CRM & Growth Manager, you will play a key role in driving Ace Alliance’s audience growth, engagement, and commercial opportunities. Your focus will be on developing CRM strategies, executing targeted email marketing campaigns, building automated customer journeys, and turning audience engagement into measurable business results. You’ll work closely with our Sales, Content, and Marketing teams to optimise lead generation, strengthen industry relationships, and unlock new revenue opportunities across the iGaming ecosystem.

Responsibilities:

CRM, Email Marketing & Automation (Core Focus)

• Develop and execute targeted reactivation campaigns to re-engage inactive audiences, dormant leads, and former partners, driving renewed engagement and commercial opportunities.Own and develop the company’s CRM strategy, including database management, segmentation, contact enrichment, data quality, and GDPR compliance.
• Build and optimise automated lifecycle campaigns targeting B2B audiences, including iGaming operators, affiliate programmes, suppliers, and industry professionals.
• Develop lead-nurturing workflows that convert website visitors, newsletter subscribers, and engaged audiences into qualified commercial opportunities.
• Create targeted email campaigns promoting industry content, media products, advertising opportunities, partnerships, and other commercial offerings.
• Work closely with Sales team to align CRM campaigns with pipeline generation, lead qualification, and commercial objectives.
• Establish reporting frameworks covering engagement, lead conversion, campaign-attributed opportunities, and revenue contribution.
• Continuously improve email deliverability, database engagement, segmentation accuracy, and marketing automation performance.
• Develop, grow, and engage communities across Telegram, WhatsApp, Discord, and other relevant channels, driving audience acquisition, retention, reactivation, and monetisation opportunities.

Audience Development & Database Monetisation

• Develop strategies to grow and monetise Ace Alliance’s professional audience across its media platforms and digital channels.
• Segment audiences by company type, industry role, geography, interests, and engagement behaviour to deliver relevant communications and commercial campaigns.
• Identify opportunities to monetise existing audiences through targeted B2B advertising, sponsorships, media partnerships, and lead-generation initiatives.
• Collaborate with commercial teams to develop tailored campaigns for advertisers and partners, ensuring alignment between audience interests and client objectives.
• Build measurable conversion funnels connecting content engagement, newsletter subscriptions, and commercial enquiries.

B2B Marketing, Partnerships & Brand Visibility

• Support the company’s positioning as a recognised B2B media and marketing partner within the iGaming industry.
• Develop targeted campaigns to attract new advertisers, operators, affiliate programmes, and strategic partners.
• Collaborate with Sales team on partner acquisition, cross-promotional initiatives, and account-based marketing activities.
• Support the promotion of industry events, interviews, webinars, sponsorships, and other initiatives that strengthen brand authority and generate commercial opportunities.
• Identify opportunities for collaborations with industry publications, influencers, associations, and event organisers.
• Work closely with in-house Content, SEO, and Marketing teams to convert organic traffic and content engagement into subscribers, leads, and commercial opportunities.
• Develop and optimise newsletter strategies, including editorial newsletters, sponsored placements, segmented campaigns, and automated content distribution.
• Build multichannel marketing funnels across email, LinkedIn, websites, and other relevant B2B communication channels.
• Use behavioural data and audience insights to personalise content recommendations, promotional campaigns, and partner communications.
• Test and optimise campaign messaging, landing pages, calls to action, and conversion journeys to improve marketing performance.

Performance Analysis & Optimisation

• Define and monitor CRM and lifecycle marketing KPIs, including database growth, engagement, qualified leads, conversion rates, and attributed revenue.
• Analyse campaign performance and audience behaviour to identify opportunities for improving monetisation and lead generation.
• Conduct A/B testing and continuously optimise automation workflows, segmentation, and campaign effectiveness.
• Provide actionable reporting and recommendations to commercial and management teams.

Requirements:

• 3–5+ years of experience in CRM, lifecycle marketing, email marketing, or marketing automation within iGaming, affiliate marketing, B2B media, or digital publishing.
• Hands‑on experience managing CRM and marketing automation platforms such as HubSpot, ActiveCampaign, Customer.io, Braze, Salesforce, or equivalent.
• Proven experience building and monetising contact databases through segmentation, automated campaigns, lead nurturing, and targeted communications.
• Strong understanding of the iGaming affiliate ecosystem, including operators, affiliate programmes, media partnerships, CPA, revenue share, and hybrid commercial models.
• Experience developing B2B lead‑generation and nurturing strategies targeting iGaming operators, affiliate managers, marketing teams, and other industry decision‑makers.
• Ability to translate audience engagement and CRM activity into measurable commercial outcomes, including qualified leads, partnership opportunities, conversions, and revenue.
• Strong analytical skills, including experience with campaign reporting, CRM attribution, conversion funnels, A/B testing, and database performance.
• Working knowledge of GDPR, email marketing regulations, and compliance requirements relevant to the iGaming industry.
• Experience collaborating with content, SEO, sales, affiliate, marketing and business development teams.
• Proactive, commercially driven mindset with the ability to independently develop, execute, and optimise marketing initiatives.

Nice to Have

• Experience working with B2B iGaming publications, affiliate networks, industry directories, or media platforms.
• Familiarity with iGaming industry events, conferences, sponsorships, and media partnerships.
• Experience managing newsletters, industry­-specific mailing lists, and professional communities.
• Knowledge of lead scoring, CRM integrations, data enrichment, and marketing attribution.
• Experience with LinkedIn marketing, webinar campaigns, and B2B content distribution.
• Familiarity with AI‑assisted marketing automation and content personalisation.

What we offer:

• Opportunity to work with a dynamic, international team at the forefront of the iGaming industry.
• Access to a fast‑growing professional network and high‑profile industry events.
• A collaborative and entrepreneurial environment where your ideas matter.
• Friendly and supportive colleagues.
• Diverse opportunities for professional growth and career development.
• Competitive performance‑based remuneration.
• Advanced benefits package (public holidays, annual vacations, covered sick leave, additional days off, etc).
• Attractive “Refer a Friend” bonus program.
• Mental health support (psychological sessions, coaching, therapy).
• Monthly virtual teambuildings to stay connected and engaged.