CRM & Lifecycle Architect (HubSpot)

Factorial; Sant Cugat del Vallès; Presencial; EUR 50.000 - 75.000; Jornada completa

Descripción de la vacante

INDIBA Group is seeking a CRM & Lifecycle Manager to own HubSpot and lead the global customer lifecycle. You will govern data models, properties, lists, workflows, and reporting while driving cross-functional alignment across Sales, Marketing, CS and IT.

The role focuses on data foundations in year one and moves toward automating personalized journeys across channels, with evolving responsibilities in integrations and customer experience optimization.

Formación

• 5+ years in CRM, marketing automation, or ops.
• 3+ years owning/administering HubSpot portal.
• Experience designing lead management, scoring, routing and nurture.
• Experience creating automated, multichannel customer journeys.
• Strong data quality governance and cross-team collaboration.

Responsabilidades

• Own global CRM: data model, properties, pipelines, reporting.
• Optimize lead management from capture to sale and nurture.
• Improve sales pipelines with stages, info, and automated tasks.
• Build unified 360° customer profiles across touchpoints.
• Lead CRM integrations with IT and external partners (HubSpot–Dynamics).
• Design segmentation based on profiles, devices, history, and churn risk.
• Launch personalized journeys across channels (email, WhatsApp, calls).
• Support B2B ecommerce and lifecycle campaigns (revenue, repeat purchases).
• Coordinate with Sales, CS, Technical Service and Training on CX standards.
• Ensure data quality via governance, dedupe, consent, and auditing.
• Measure CX via dashboards: funnel, pipeline, campaigns, churn, NPS.

Conocimientos

CRM software

Marketing automation

Cross-functional collaboration

Data-driven decisions

Spanish & English fluency

Herramientas

HubSpot

Microsoft Dynamics

Excel

Power BI

SQL

Descripción del empleo

INDIBA Group is seeking a CRM & Lifecycle Manager to own HubSpot and lead the global customer lifecycle. You will govern data models, properties, lists, workflows, and reporting while driving cross-functional alignment across Sales, Marketing, CS and IT.

The role focuses on data foundations in year one and moves toward automating personalized journeys across channels, with evolving responsibilities in integrations and customer experience optimization.