CRM & Digital Campaigns Manager, Projects & Optimization

Hyatt; Palma; Híbrido; EUR 42.000 - 64.000; Jornada completa

Descripción de la vacante

Hyatt is seeking an Associate Manager, CRM, Digital Campaigns & Projects to join the Digital & Direct Channel team in Palma de Mallorca, Spain, on a hybrid basis. You will drive growth of Hyatt’s direct channels through planning, execution, and optimization of CRM initiatives and digital campaigns, coordinating projects across the digital ecosystem.

You will work with regional and global teams, hotels, agencies, and external partners to enhance customer acquisition, conversion, and retention,

Formación

• 3+ years of professional experience in CRM, digital marketing, or related field.
• Experience planning, executing, and analyzing digital and CRM campaigns.
• Experience coordinating projects and working with multiple teams and stakeholders.
• Experience working with external agencies in regional or international environments.
• Knowledge of marketing, digital analytics, CRM, personalization, content, ecommerce, and cloud-based platforms.
• Bachelor’s degree or equivalent is preferred.

Responsabilidades

• Coordinate CRM campaigns, digital campaigns, and touchpoints to improve engagement and direct bookings.
• Manage relationship calendar and align campaigns with priorities.
• Lead execution and optimization of CRM and digital campaigns.
• Coordinate promotions across the digital ecosystem, managing timelines and assets.
• Act as liaison between cross-functional teams (Digital Marketing, Web, Revenue Management, Operations).
• Coordinate digital projects end to end, manage milestones and risks.
• Monitor CRM KPIs and prepare actionable reports.
• Analyze customer behavior to improve CRM initiatives.

Conocimientos

CRM campaigns

Digital marketing

Project coordination

Stakeholder management

Data analysis

English proficiency

Educación

Bachelor's degree or equivalent

Herramientas

Adobe Analytics

Google Analytics

Google Ads

Meta

metasearch

display/programmatic

affiliate marketing

Descripción del empleo

Hyatt is seeking an Associate Manager, CRM, Digital Campaigns & Projects to join the Digital & Direct Channel team in Palma de Mallorca, Spain, on a hybrid basis. You will drive growth of Hyatt’s direct channels through planning, execution, and optimization of CRM initiatives and digital campaigns, coordinating projects across the digital ecosystem.

You will work with regional and global teams, hotels, agencies, and external partners to enhance customer acquisition, conversion, and retention,