Associate Manager, CRM , Digital Campaigns & Projects

Hyatt; Islas Baleares; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

Hyatt in Palma de Mallorca, Spain is seeking an Associate Manager, CRM, Digital Campaigns & Projects to join the Digital & Direct Channel team on a hybrid model. You will coordinate CRM initiatives, digital campaigns, and cross-functional projects to drive member acquisition, engagement, loyalty, and direct bookings.

You will collaborate with regional and global teams, hotels, agencies, and partners, ensuring GDPR compliance and data quality while optimizing the digital customer experience.

Formación

• 3+ years of professional experience in CRM, digital marketing, digital campaigns, or a closely related field.
• Experience planning, executing, and analyzing digital and CRM campaigns.
• Experience coordinating projects and working with multiple teams and stakeholders.
• Experience working with external agencies, preferably in regional or international environments.
• Knowledge of marketing, digital analytics, CRM, personalization, content, ecommerce, and cloud-based technology platforms.

Responsabilidades

• Coordinate campaigns, tactics, and touchpoints aimed at Hyatt guests and World of Hyatt members, using segmentation, personalization, and data analysis to improve engagement, conversion, and direct bookings.
• Manage the relationship calendar and ensure alignment of campaigns with commercial, regional, global, and hotel priorities.
• Lead the execution and optimization of CRM and digital campaigns, ensuring alignment with direct-channel performance objectives.
• Coordinate promotions and activations across the digital ecosystem, managing timelines, content, assets, and messaging across different touchpoints.
• Act as a liaison between Digital Marketing, Web, Contact Center, Revenue Management, Operations, eDistribution, and Marketing teams.
• Coordinate digital projects from end to end, managing milestones, dependencies, risks, deliverables, and stakeholder communication.
• Monitor performance, define and track CRM KPIs, and prepare reports with actionable insights and recommendations.
• Analyze customer behavior and feedback to continuously improve CRM initiatives and the digital customer experience.
• Ensure CRM processes comply with GDPR and best practices in data governance and data quality.
• Coordinate relationships with CRM and digital agencies across South EAME and the wider EAME region, ensuring consistency in strategy, reporting, execution, and best-practice adoption.

Conocimientos

CRM strategy

Digital campaigns

Project coordination

Stakeholder management

Data analysis

Adobe Analytics

Google Analytics

Google Ads

Meta Ads

Excel

Educación

Bachelor’s degree or equivalent

Hospitality/Marketing-related degree preferred

Herramientas

Adobe Analytics

Google Analytics

Google Ads

Meta Ads

HubSpot

Descripción del empleo

Organization- Regional Office - Palma

The Opportunity

Hyatt is looking for an Associate Manager, CRM , Digital Campaigns & Projects to join the Digital & Direct Channel team in Palma de Mallorca, Spain, working under a hybrid model.

In this role, you will contribute to the growth of Hyatt’s direct channels through the planning, execution, and optimization of CRM and digital campaigns, as well as the coordination of projects related to the digital and web experience. You will work with regional and global teams, hotels, agencies, and external partners to drive customer and World of Hyatt member acquisition, conversion, engagement, loyalty, and retention.

Who We Are

At Hyatt, we believe in the power of belonging and in creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and have helped Hyatt become one of the world’s leading and fastest-growing hospitality companies.

Our purpose is to care for people so they can be their best. We turn trips into journeys, encounters into experiences, and jobs into careers.

The Role

Reporting to the Director, Digital & Direct Channels South EAME, the Associate Manager, CRM , Digital Campaigns & Projects will be responsible for coordinating the strategy, execution, and optimization of CRM initiatives, digital campaigns, and projects related to the web and digital ecosystem.

Key responsibilities include

• Coordinate campaigns, tactics, and touchpoints aimed at Hyatt guests and World of Hyatt members, using segmentation, personalization, and data analysis to improve engagement, conversion, and direct bookings.
• Manage the relationship calendar and ensure the proper alignment of campaigns with commercial, regional, global, and hotel priorities.
• Lead the execution and optimization of CRM and digital campaigns, ensuring alignment with direct-channel performance objectives.
• Coordinate promotions and activations across the digital ecosystem, managing timelines, content, assets, and messaging across different touchpoints.
• Act as a liaison between Digital Marketing, Web, Contact Center, Revenue Management, Operations, eDistribution, and Marketing teams.
• Coordinate digital projects from end to end, managing milestones, dependencies, risks, deliverables, and stakeholder communication.
• Monitor performance, define and track CRM KPIs, and prepare reports with actionable insights and recommendations.
• Analyze customer behavior and feedback to continuously improve CRM initiatives and the digital customer experience.
• Ensure CRM processes comply with GDPR and best practices in data governance and data quality.
• Coordinate relationships with CRM and digital agencies across South EAME and the wider EAME region, ensuring consistency in strategy, reporting, execution, and best-practice adoption.

Who You Are

You are passionate about improving the customer experience through data, technology, and creativity. You are organized, collaborative, and results-oriented, with the ability to coordinate complex projects and connect teams with different perspectives.

You also share Hyatt’s core values of empathy, inclusion, integrity, experimentation, respect, and wellbeing.

We Welcome You

Research shows that individuals often apply for jobs only when they meet all the listed qualifications. If you do not meet every requirement but feel inspired by this opportunity and believe you can bring value, we encourage you to apply.

We would love to learn more about your experience and discover how you could help make Hyatt even better.

This job description is not intended to be all-inclusive; additional responsibilities may be assigned as needed.

Qualifications

• At least 3 years of professional experience in CRM, digital marketing, digital campaigns, or a closely related field.
• Experience planning, executing, and analyzing digital and CRM campaigns.
• Experience coordinating projects and working with multiple teams and stakeholders.
• Experience working with external agencies, preferably in regional or international environments.
• Knowledge of marketing, digital analytics, CRM, personalization, content, ecommerce, and cloud-based technology platforms.
• Experience with platforms such as Adobe Analytics, Google Analytics, Google Ads, Meta, metasearch, display/programmatic, and affiliate marketing.
• Strong analytical and results-oriented mindset, combining creativity with a data-driven approach.
• Excellent communication, organizational, and coordination skills.
• Ability to work in a dynamic, international environment with multiple priorities.
• High level of English, both written and spoken; additional languages will be considered an advantage.
• Proficiency in Microsoft Office.
• Previous experience with Hyatt and Hyatt systems will be considered an advantage.
• Bachelor’s degree or equivalent is preferred.